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Proposal for Enhanced Online Shopping Experience for Manuheali’i

This proposal outlines enhancements for the Manuheali’i online store, focusing on navigation, organization, and detailed clothing information. Key suggestions include separating sections for men's and women's clothing, offering multiple size options and material swatches, and incorporating visuals showcasing different color options and fit on diverse models. The redesign reflects the essence of Aloha attire by blending traditional Hawaiian patterns with modern styles. The evaluation process for each step—from analysis to launch—ensures quality and user-friendly experience, reimagining how customers interact with the brand.

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Proposal for Enhanced Online Shopping Experience for Manuheali’i

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  1. Manuheali’i Design Proposal Presented by Ah! New! Design

  2. Four Fold: Areas of Improvement Navigation Organization Size Chart Overall Design to Reflect Company Detailed Clothing Information

  3. Navigation Organization The Gap • Separate Men and Women • Clothing Styles • Alternative ways to reach the same product • Material swatches Current Navigation Sig Zane

  4. Size Charts Current The Gap • Offer more size options • Visuals • Printable Measuring Tape

  5. Detailed Clothing Information Current • Show details • Close up on print • Different color options • Models with different sizes Urbanoutfitters

  6. Overall Design to Reflect Manuheali’i “Captures the essence of aloha attire, mixing traditional Hawaiian quilt pattern design with contemporary styles and colors for today.”

  7. The Redesign Process • Requirement Analysis • Conceptual Design • Mock-ups and Prototypes • Production • Launch • Every step undergoes a • thorough evaluation process

  8. Mahalo! Ah! New! Design 1234 Sesame St. Honolulu, HI 96817 (808) 222-333 or alanan@hawaii.edu Phone: (808) 222-4444

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