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Race to Connect

In the evolving landscape of college admissions, attracting applicants requires innovative strategies. This presentation, led by Marty Link from North Carolina State University's Office of Undergraduate Admissions, explores how technology has transformed recruitment processes. From social media to online applications, we examine effective tools and their implications. Join us as we connect with prospective students through modern channels and understand how to adapt to the needs of a tech-savvy generation seeking higher education opportunities.

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Race to Connect

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Presentation Transcript

  1. Race to Connect From Generation A to Z, Attracting Applicants to the College Admissions Process

  2. Marty Link North Carolina State University Office of Undergraduate Admissions Technology Support

  3. Breakdown Personal Intro/Background The “Before” and The “After” The New Tech…Technology and Implications The Tools Benefits and Trade-Offs 6. How Can It Help You, Help Them?

  4. Personal Intro The Gen X’er or is that Gen Y’er or Baby Buster? Apple IIe/Oregon Trial to Web Applications Teacher to Technology Support My Dog Milo

  5. The New Tech “All New Technologies Arrive with Dire Warnings of Societal Doom” --From the Printing Press to TV “Being Connected is just part of the way we communicate today” “But the Net babies, or Gen Y, are less likely to see reasons to tune technology out” -8/4/10 USA Today “Attention Spans Get Rewired”

  6. The New Tech 70% of Millennial generation will seek higher education opportunities This generation knows little to nothing about life before highly-connected and real-time technologies Connecting and forging relationships with prospective students. The traditional use of direct mailings and recruitment events, however, is no longer the only or most effective course of action -Lindbeck and Fodrey “Using Technology in Undergraduate Admissions”, Journal of College Admissions, Summer 2009

  7. Some Stats Use of Social Networking by Admissions Office 2007 – 29% 2008 – 61% Blogging 2007 – 33% 2008 – 41% Video Blogging 2007 – 19% 2008 – 48% “Social Media and College Admissions: The First Longitudinal Study”, Barnes and Mattson

  8. New Tools -Online Application and Status Updates -Connecting with Current Students and Counselors via Blogging -Connecting via Video Blogging -Facebook -Twitter -Flickr -RSS feeds -Mobile Applications -Virtual College Fairs / Virtual Worlds

  9. Tools for You -Yahoo Pipes (aggregate) -RSS -ListServs (still around) -Portals -Video Conferencing Possibilities to/from University Admission Offices -Skype to/from Admission Offices -Importance of Email vs. Phone for Students -Importance of Students owning process

  10. Contact admissions.ncsu.edu/presentations marty_link@ncsu.edu

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