Why Now… Today’s students are technologically turn to online communication to form relationships. These interactions have positive and negative implications, and facebook.com is no exception.
What is the Facebook • “An online directory that connects people through social networks at schools” (facebook.com, 2006) • “Part huge chat room, part diary, and part dating service, the Facebook site allows college students to post their photos and tell about themselves – sometimes too much” (Messenger, 2005) • Launched in February 2004 for college students • Launched in September 2005 for high school students • More than 9.4 million users, estimated 85% of colleges are members
Uses of Facebook • Advertising/Marketing • Reach a large portion of the community • Contact classmates for study groups • Good marketing or recruitment tool for jobs and organizations
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