1 / 6

Marine Studies Initiative

Enhance the Marine Studies Initiative through integrated marketing, communications, and public affairs strategies both on and off campus. Promote marine studies research and teaching externally, communicate internally, develop interactive communications, and organize engaging events.

helenperry
Télécharger la présentation

Marine Studies Initiative

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marine Studies Initiative Marketing, Communications and Public Affairs Strategies

  2. Marketing, Communications and Public Affairs Strategies • INTEGRATED STRATEGIES -- on and off campus • Short-term strategies and tactics: through June 30, 2015. • Mid-term strategies and tactics: July 1, 2015 through June 30, 2017 • ESSENTIAL REQUIREMENT: • We all speak internally and externally about the MSI in the same way. Marine Studies Initiative

  3. Communications – External and Internal • EXTERNAL • Promote importance of marine studies research and teaching. • Editorial board visits with coastal and “inland” journalists. • Conduct MSI media relations with national media. • Consider holding national Marine Studies Media Fellowship. • INTERNAL • Communicate importance, engagement and variety of marine studies research and teaching to faculty, staff and students. • Updates to OSU Board of Trustees. Marine Studies Initiative

  4. Web, Interactive Communications, Events • INTERACTIVE COMMUNICATIONS • Launch and maintain compelling and informative website. • Utilize video to tell the global importance of marine studies and our oceans. • Create links between MSI website and websites of OSU colleges and MSI-related units. • EVENTS • Utilize events to inform and engage: Hatfield Marine Science Center’s 50thanniversary and marine-studies-related “Science Pubs” in Corvallis, Newport, Portland. Marine Studies Initiative

  5. Public Affairs • Complete and utilize MSI economic impact study. • Work with MSI leaders to maintain on-going SWOT analysis. Proactively address emerging issues and capture benefits of new opportunities. • Conduct and utilize public perception and influencers research. • Support MSI committees’ public affairs and engagement strategies. Marine Studies Initiative

  6. Questions? • How can we broaden campus engagement and ownership? • What is missing from this strategy? • What resources support this strategy? • What long-term strategies may be required? Examples: enrollment marketing; student communications, alumni communications? • Who else needs to be involved in this initiative? Marine Studies Initiative

More Related