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Victorian Government

The Victorian Government's Raingardens Campaign aimed to educate the public on the benefits of installing raingardens in Melbourne. Utilizing ultra-realistic prop plants and segmented earth detailing, Adshel crafted a visually captivating educational experience. The campaign achieved remarkable results, with a reach of 29.9% and a frequency of 4.0. The objective was to encourage the installation of 10,000 raingardens within six months, demonstrating their compact nature through striking visuals. This initiative engaged all Melbourne residents, promoting a sustainable future for the city's waterways.

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Victorian Government

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  1. Victorian Government The special build execution utilised ultra realistic prop plants and detailing segmented earth. Adshel was able to create a clear and captivating educational experience Results: R = 29.9% F = 4.0 Campaign: Raingardens Media Agency: Mitchells Creative Agency: Marmalade Melbourne Year: 2012 Source: Adshel Objective:Promote and educate the public on the benefits of raingardens and ultimately encourage the installation of 10 000 raingardens in Melbourne within 6 months. Audience: All people, Melbourne Strategy: Demonstrate the compact nature of a raingarden by showing that it would fit in a light box.

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