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AI and machine learning are raising the bar of customer expectations in the eCommerce space. Is your eCommerce website equipped to woo your audience in a relevant and contextual manner? Get in touch with a professional eCommerce web design company to leverage AI for your business.
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HowArtificial IntelligenceisReshapingEcommerceLandscape in2018?
By now you are very much familiar with the term artificial intelligence (AI), aren’t you? Last year, you might have heard a lot about the rise of AI and how it is redefining practically every aspect of business too. As we begin 2018, I would like to take a look at how AI is revolutionizing eCommerce and what it means for an eCommerce website development company.
Contrary to common perception, AI is not just something that interests only engineers or developers but it is equally significant for marketers as well. Now, machines would tackle the tasks that usually demand your input thus saving your time and energy for other core business activities. The best part is that with new advancements, AI machines are not only performing tasks but also learning and improving the way in which they are doing the tasks.
How AI is influencing eCommerce in 2018? The eCommerce space has become steeply competitive and to survive and succeed your eCommerce website should be faster as well as smarter.
Youroutsourcing eCommerce web development partner must be adept in designing e-stores by integrating AI-enabled tools. Furthermore, as you collect more and more customer and visitor data, with AI you can find valuable actionable insights by analyzing them and put them to work in a far more efficient manner.
IoT: Smart home appliances The Internet of Things (IoT) is a fast evolving reality today! The Internet is not just about connected laptops and computer anymore.
Rather so many objects from printers to cars and smartwatches to fridges can be connected to modern day Internet in order tomake your life convenient and the world around you smarter. Fridges? Yes, you read it right; I literally meant fridges! Big tech brands like Samsung have introduced refrigerators that leverage AI and interior cameras to convert the traditional fridge into a smart appliance.
This smart fridge monitors the stocked food levels with three cameras and orders groceries whenever discovers that the food levels are low. Attention, eCommerce owners! Get ready to serve smart refrigerators too. Guess what! This refrigerator also suggests recipes based on the remaining stocked food items. Don’t you think this smart refrigerator redefines convenience?
Conversational UIS While shopping online, have you ever used the chat option? You might have noticed that some site have that chat option and as soon as you land, a customer representative appears, “how may I help you today?”
You might find it difficult to even distinguish whether you chatter with a person or a bot programmed to help you with your questions. With technical advancements, the new chatbotsin the market are smarter and are endowed with the capacity to provide intelligent and more personalized chatting experiences.
As an eCommerce owner now you can offer 24/7 customer support to your e-store visitors, track their shopping behavior, collect valuable data quickly and establish seamless brand continuity. An automated and effective chatbot would help you increase your conversion rates by rendering tailored online experience to your customers without you having to put any extra effort. So, ask your eCommerce web development company to integrate chatbot to your eCommercewebsite.
Streamlined and efficient CRM As new and improved AI tools are becoming available, one of its most impressive features, predictive nature is making Customer Relationship Management (CRM) obsolete.
The process of gathering copious amount of data, then analyzing them and drawing conclusions to make future predictions is far more streamlined and efficient with contemporary AI tools. If you do not have any in house Excel Pivot Tables expert, then there is nothing to worry about it.
This is because now all you need is an AI programmed tool to absorb the colossal amount of data and offer insights regarding who is like to buy your products and how you can effectively engage then in order to maximize conversions of prospects to customers. AI has brought a new marketing era which is focused on directing quality and more relevant advertising to the right eCommerce website visitors at the right time. Thus, the days of aggressive re-marketing and too much ad exposure will be gone. AI tools will not only make your life easier but also improve the overall customer experience.
Being a web shop owner you must have gone through the nightmare of inventory management right? Keeping inventory up to date, shelves stocked, and at the same time, keeping track of everything accurately is awful as well as challenging. Therefore, no wonder that AI’s predictive analytics is making big waves in the realm of inventory management. Unlike using traditional inventory management’s hindsight perspective, AI technology enables web shop owners like you to get critical information about the factors that are driving demands.
Moreover, leveraging predictive analysis it makes you aware about the future demands that are likely to enter the market. More and longer you use your AI tool, smarter and more knowledgeable it becomes about your business, customers and prospects. You will be equipped to predict real-time and future inventory needs more accurately for your business; thanks to advances in AI and machine learning.
Effective visual search In the New Year eve, I was fascinated by the chic dress a female friend of mine was wearing and I felt I would surely buy something like this for my special friend. But I had no idea what it is called and how to find it. Have you ever had a similar experience? Well, this won’t be a problem anymore with AI as it can easily classify, interpret and understand images and thus make things easier for you to find it even if you don’t know its name.
So, next time you like anything just do not forget to snap a picture of that stuff and you can search it using an AI enabled app anytime, anywhere. Wondering how this useful tool can be helpful for your online business? Follow the footsteps of eCommerce giant Amazon. In your Amazon mobile app, you can point your camera on your phone to anything that fascinates you; Amazon will identify and bring it up for you to add it to your shopping cart.
Conclusion By now you would have fully understood how AI is helping us to enhance eCommerce platforms in order to cater to the needs of customers. The ads of product recommendations will no more annoy and push away customers. This is because the ads being data driven would be relevant to consumers and help your site visitors to find new products in a conversational and relaxed manner.
