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Grocery Store Media & Psychology Analysis

Grocery Store Media & Psychology Analysis. William Kelly, Yuzelmin Valero, Jasmine Oliva. SUPER TARGET. Located in Mesquite Neighborhood demographic: Hispanic – large (but not overwhelming) majority Clockwise/counter-clockwise: Case-by-case basis, two entrances, etc.

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Grocery Store Media & Psychology Analysis

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  1. Grocery Store Media & Psychology Analysis William Kelly, Yuzelmin Valero, Jasmine Oliva

  2. SUPER TARGET • Located in Mesquite • Neighborhood demographic: • Hispanic – large (but not overwhelming) majority • Clockwise/counter-clockwise: • Case-by-case basis, two entrances, etc. • Parking lot media? Window media? • Cross promotion • Pizza Hut & Starbucks • Interior – super classy

  3. GROCERY STORE ITEMS • Heinz Ketchup • Anywhere from $2.29-$5.89 • Cheerios • $2.74 (14 oz) • Yoplait Yogurt • $0.69 (6 oz) or 10 for $6 • Listerine • $3.54 (500 ML) $5.99 (1.5 L) • Cottonelle • $12.99 (16 & 18 pk)$18.49 (30 pk) • Coke • $1.89 (2L)

  4. GROCERY STORE ITEMS • Oscar Mayer • $2.14 • Bush’s Baked Beans • $1.42 (16 oz)$1.99 (22 oz) • Velveeta Mac N Cheese • $1.75 • Maxwell House Coffee • $5.49 (10.5 oz) $10.69 (34 .5 oz) • Digiorno • $4.99 (28.3 oz) • Fancy Feast • $0.54 (3 oz)20 for $10

  5. GROCERY STORE ITEMS • Garnier Shampoo • $4.74 (13 fl oz) • Doritos • $4.00 (17 oz – family size) • Philadelphia Cream Cheese • $2.29 (8 oz) • Fresh Bananas • $0.47 (1lb) • Florida Orange Juice • $2.99 (59 fl oz)regular $3.19

  6. GROCERY STORE ITEMS • Extra Gum • $0.99 • Load of Mrs. Baird’s • $1.89 (temporary price cut) • Lean Cuisine • 5 for $9.00 (temporary price cut)

  7. ADS • Television Commercial • http://www.youtube.com/watch?v=-HhSkWrVtEU • Website • Magazine Ad

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