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Using a KMS to Facilitate Wealth Creation

Presentation. Using a KMS to Facilitate Wealth Creation. Ken Dozier USCETTC 2/20/01. Organization History. Since 1958 , USC has been developing Primary Market Research for NASA in the area of Technology Transfer. 1967 NIAC Started 1976 Subsidized Information Searches

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Using a KMS to Facilitate Wealth Creation

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  1. Presentation Using a KMS to Facilitate Wealth Creation Ken Dozier USCETTC 2/20/01 USC ETTC

  2. Organization History Since 1958, USC has been developing Primary Market Research for NASA in the area of Technology Transfer. • 1967 NIAC Started • 1976 Subsidized Information Searches • 1982 Information Services Expanded, RISS Launched • 1984 Affiliate Network Starts • 1991 Affiliate Network Expands • 1992 USC Selected as RTTC • 1994 Wins TRP Award • 1997 ETTC Formed Mid-West Northeast Far West Mid-Atlantic Southeast Mid - Continent USC ETTC

  3. Organizational Chart School of Engineering Engineering TTC Commercial Programs NASA Programs Academic Programs Industry Contracts Business Development Far West RTTC FLC IMSC Ames,Dryden,JPL RIBIT Aerospace 1 Pre-Incubation Texas A&M SBIR U. of TexasAustin 10 Affiliate Offices in 8 states Aerospace 2 Renovation Funds Research Park Funds Incubator Research Park USC ETTC

  4. Management Team • Former Director of Tech Transfer at Hughes Electronics • Expert with 20 years of experience in Knowledge Mining • Former Director of Commercialization at Los Alamos labs. • Executive Director with P&L and VC Experience USC ETTC

  5. Commercial Assessment Process Our Model • CAP 0:Decision to Patent • CAP 1:Probe for market acceptance • CAP 2:Analyze market data • CAP 3:Technology Valuation USC ETTC

  6. Market Research Repository You can sort or filter you selection Each technology list the available primary marker research we have done. USC ETTC

  7. Example Docket USC ETTC

  8. CAP Tools USC ETTC

  9. CAP Tools In the CAP, say you need to build a Technology Status Report. Clicking on the link, brings up more information about what is a Technology Status Report (TSR), including an example. Clicking on the details button reveals more information about the TSR. USC ETTC

  10. SBIR (Private VC) • Since the inception of the Small Business Innovation Research (SBIR) program in 1982, through the end of fiscal year 1996, small high technology firms have submitted over 269,000 proposals resulting in more than 41,000 awards, worth approximately $6.5 billion. • (Good News) Roland Tibbets at NSF looked at fifty SBIR commercial projects generated $9 billion sales and had attracted over $900 million of private investment. These fifty projects alone generated revenues three times the entire NSF expenditures on SBIR from 1982-1995 and created 10,000 new jobs. Average ROI, 7 to 1 • (Bad News) Average time to market 7 years USC ETTC

  11. Variety of Wealth Creation Models Federal Agencies, SBIR: Mission Based, Linear (push) Universities: Curiosity Based, emerging, (push) Chabol (large companies) hierarchy, products based (push) Venture: Niche markets, public trading (pull) Incubators and Science Parks created to bridge gap between development and commercialization Chart Source: Corporate Information Systems, Applegate USC ETTC

  12. Linear Model Wealth Creation Sung • Typical Waterfall model • Six Stages • basic research, development research, product and process ideas, prototype, production, diffusion • Criticisms • Too much focus on the solution “push”, basic research not the only initiator stage, relationship between research and commercialization is too complex to be linear, Users are the key “pull” to the problems and markets USC ETTC

  13. New Non-Linear Model • 2001 study of startup companies across: Software telecom (35%), Bio-med (19%), Computers (16%), and Semi-conductors (10.8%) • Most innovation at application stage (55%), development ( 22%), research (12%) production (9%) • Age: Linear startups ( 35-45), non linear (25-35) • Education: Linear (28%P,42%M,30%B), Non Linear (7.5%P, 22%M,67%B) • Experience: Linear (59% research, 35% commerce), Nonlinear (37% research, 29% commerce, 17% education) • Both groups agreed on success factors: business plan, leadership, technical skills, management skills, and location USC ETTC

  14. The Non-Linear Wealth Creation Gates “Microsoft” Xerox Jobs “Apple” Xerox Clark “SGI” E&S, Stanford Clark “Netscape” University of Illinois Developers Drivers USC ETTC

  15. Unsolicited Proposal • Assign a fall class a project of wealth creation • MBA students mine ETTC repository for a wealth creator • Perform a CAP1 and CAP2 primary market research • Present at end of term • Prize $ in start up capital USC ETTC

  16. Commitments • Owners of technology agree to enter into good faith negotiations • MBA’s agree to post at info gathered in repository • VC’s agree to put up the prize money and share ownership USC ETTC

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