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User Data Collection Methods On The Web

User Data Collection Methods On The Web. BY TANEESHA N. JORDAN. WHAT IS USER DATA COLLECTION?. Internet User Data Collection is information about internet user that is gathered for market research. . TYPES OF INTERNET DATA COLLECTION METHODS. ON-LINE SURVEYS ON-LINE INTERVIEWS

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User Data Collection Methods On The Web

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  1. User Data Collection MethodsOnThe Web BY TANEESHA N. JORDAN

  2. WHAT IS USER DATACOLLECTION? • Internet User Data Collection is information about internet user that is gathered for market research.

  3. TYPES OF INTERNET DATA COLLECTION METHODS • ON-LINE SURVEYS • ON-LINE INTERVIEWS • WEB EXPERIMENTS • COOKIES

  4. WHAT IS INTERNET USER DATA USED FOR? • SCIENTIFIC STUDIES • COMPETITOR SNOOPING • INTERNET USER TRENDS • INTERNET USER DEMOGRAPHICS • STATISTICS

  5. Benefits of Internet Data Collection • Cheaper than traditional methods • Faster & Easier to Collect • Large samples to study

  6. Down Falls to Internet User Data Collection • Unauthorized User Data Collection : Information collected with out your knowledge • Selling Internet Users’ Personal Information without his/her knowledge • Being Followed Unknowingly by trackers and companies • Spam: Unwanted advertising and e-mail

  7. HOW CAN DATA BE COLLECTED WITHOUT MY KNOWLEDGE • COOKIES • E-MAIL • COLLABORATIVE FILTERING

  8. COOKIES!!! • Small data structures used by web sites to deliver data to a web client (user) • Clients(can user) store information to the web site • Web sites thus "remember" information about users to facilitate their preferences for a particular site and allow the use of user passwords • The web site may deliver one or more cookies to the client • The client stores cookie data in one or more flat files on its local hard drive.

  9. Problems with Cookies • Personal Information stored by cookies can be used for unauthorized user data collection • Some companies share their cookies with other companies without your knowledge • It can be used to track your every move on the internet • Companies often watch cookies to get information on their competitors

  10. E-Mail is it Safe?? • Electronic mail is notoriously un-private. • An electronic message typically makes numerous stops during transmission, leaving it vulnerable to hackers and eavesdroppers. • Many Internet service providers archive e-mail for some period of time. These archives can be accessed by snoops and even subpoenaed in the event that someone is suing you

  11. What is Collaborating Filtering • collaborative filtering is filtering based on the evaluations of documents made by other people. It acts as a tool to help people cope with information overload by selecting the most valuable and interesting document for each user. • User’s give information about themselves such as their likes and dislikes and the collaborative filtering program directs users to sights selected by other users with similar interests and likes.

  12. Problem with Collaborating Filtering • Users are vulnerable to Product Marketers • Collaborating Filtering Stores data about where you’ve gone on the Web how long you stayed on page • When used with cookies it can tell one everything about an internet user; including name, gender, address,and what your doing on the web.

  13. Opting Out Can Help! • The “ Opt-Out” cookie is designed to replace or supplant the unique tracking cookie you’d normally get when loading an advertisers banner or web bugs • “ Opting-Out” allows you to declare that you do not want to be a part of profiling, target advertising delivery or web tracking. • However, companies still have access to your cookie and personal information. They just are not given “permission” to use this information

  14. “Opting In” A Cookie that allows one to be profiled and tracked by marketers. One is automatically “ Opting In”. In order to stop your cookies from being used by trackers one needs to Opt out. Opting In

  15. User Data Collection and Ethics • Spying on someone without their permission is unethical • This idea of ethics brought with it standards to protect consumers privacy: Open Profiling Standard • Open Profiling Standard introduced in 1997 , The idea was to allow users to carry around and pace out personal information as they surfed the internet. Allowing the user some control. • OPS lead to Platform for Privacy Preference(P3P). A updated version of OPS believed to protect privacy

  16. Platform for Privacy Preference • let users control the information they hand over to sites. • when a user surfs to a site, a proposal would be sent to the user agent. The proposal would include the site's privacy statement, which would still function as privacy statement do now: It would let the user know what the site does with passively collected data. • The statement would also include code that could be tracked by an assuring party such as TrustE . In this scenario, the assuring party would actually keep track of what was done with the information, instead of simply making sure the information-gathering site was complying with specific laws).

  17. Ways to Protect Yourself • Never give out Personal information • Read Websites Privacy Policies in regards to your personal information • No that you can “OPT OUT” • Monitor Children on the Net • Beware participating in on-line data collection

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