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Color Associations

Color Associations

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Color Associations

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  1. Color Associations What do colors really mean?

  2. RED What are some other words for the color red? Write them on the smart board.

  3. How would readers or listeners react to these color names? • What associations will they make? • What would you expect from a can of paint named after these colors? • Why would a paint company use one of these names for their products? What kind of buyer would they be trying to attract?

  4. Red is often associated with the following ideas/feelings: • Aggressive • Boldness • Courage • Danger • Energetic • Excitement • Extreme • Force • Impulsive RED • Leadership • Love • Masculinity • Passion • Physical strength • Power • Self-confidence

  5. Pink is often associated with the following ideas/feelings: • Admiration • Appreciation • Femininity • Gratitude • Health • Love • Marriage • Spring • Sympathy PINK

  6. Orange is often associated with the following ideas/feelings: • Aggression • Arrogance • Balance • Bold • Danger • Decreases hostility and irritability energy • Desire ORANGE • Enthusiasm • Equality without power and control • Gaudiness • Order • Over emotion • Playfulness • Warning

  7. Yellow is often associated with the following ideas/feelings: • Cheerfulness • Cowardice • Deceit • Dishonesty • Friendship • Greed • Happiness • Hazards • Hope YELLOW • Idealism • Joy • Optimism • Sociability • Stimulates memory • Weakness • Wealth (gold) • Wisdom

  8. Green is often associated with the following ideas/feelings: • Balance • Compassion • Envy • Fertility • Generosity • Growth • Harmony • Health and prosperity • Hope GREEN • Inexperience • Jealousy • Refreshment • Rejuvenation • Relaxation and comfort • Sincerity • Vigor • Wealth • Youth

  9. Blue is often associated with the following ideas/feelings: • Calm • Cleanliness • Confidence • Conservatism • Dependable • Depression • Friendliness • Harmony • Idealism BLUE • Loyalty • Peace • Refreshing • Soothing • Strength • Tranquility • Truthfulness • Unity • Wisdom

  10. Purple is often associated with the following ideas/feelings: • Creativity • Enlightenment • Exaggeration • Imagination • Mourning • Mystery • Passion • Philosophical PURPLE • Pride • Romance • Royalty • Sensuality • Spirituality • Surprise • Wealth • Wisdom

  11. Black is often associated with the following ideas/feelings: • Aloofness • Anger • Anonymity • Dignity • Elegance • Evil • Fear • Formality • Intimidation • Mourning BLACK • Mystery • Power • Rebellion • Remorse • Sadness • Seriousness • Sophistication • Unhappiness • Wealth • Worldliness

  12. White is often associated with the following ideas/feelings: • Cleanliness • Cowardice • Fearfulness • Humility • Innocence • Peace • Purity WHITE • Reverence, • Security • Simplicity • Surrender • Unimaginative • Youth

  13. A sense of discipline • Balance • Boredom • Decay • Decrepitude • Dullness • Elegance • Formality • Guarded behavior GREY Grey is often associated with the following ideas/feelings: • Humility • Intelligence • Lacks assertiveness • Pollution • Respect • Reverence • Stability • Subtlety • Wisdom

  14. Calm • Comfort • Dependability • Depth • Dullness • Filth • Friendliness • Heaviness • Nature • Poverty BROWN Brown is often associated with the following ideas/feelings: • Richness • Roughness • Simplicity • Solidarity • Stability • Steadfastness • Tradition • Warmth • Wholesomeness

  15. Character Trace! • You will need 7 pieces of paper. • On the top of each piece of piece of paper write one of the following characters: Daisy Buchanan, Jay Gatsby, Tom Buchanan, Nick Carraway, Myrtle Wilson, George Wilson, and Jordan Baker.

  16. For each character you will: • Divide your paper into 4 sections. • In the top right section, you will give a detailed description of the character: age, job, relationships, personality, physical characteristics, etc. • In the bottom right section, you will include direct quotations from the novel about/from the character along with your analysis of these quotes. Examples should be cited correctly. • In the top left section, provide examples of colors that are associated with each character. Examples should be in quotes and cited correctly. • In the bottom left section, provide an in-depth analysis of how the various connotations for the color apply to the character, using the character’s thoughts, words, and actions as evidence. Make sure you explain how the color imagery helps a reader gain a deeper understanding of the character. • An example of a properly cited quotation: • “In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since” (Fitzgerald 5).