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Ridin ’ Dirty Dirt Bikes

Ridin ’ Dirty Dirt Bikes. By: Dutch Vap , Ryan Myers, and Katie Girmus. An Introduction to Our Company. The What, When, Where, How, and Why of RDDB. About RDDB. Founded by Jillian Myers in 1989 Partnership began in 2009 after J. Myers’s death

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Ridin ’ Dirty Dirt Bikes

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  1. Ridin’ Dirty Dirt Bikes By: Dutch Vap, Ryan Myers, and Katie Girmus

  2. An Introduction to Our Company The What, When, Where, How, and Why of RDDB

  3. About RDDB • Founded by Jillian Myers in 1989 • Partnership began in 2009 after J. Myers’s death • Offices and facilities located in Scottsdale, AZ • Company provides lessons for all experience levels • Sells promotional merchandise; promotes safety • Has an online presence • Customers are dirt bike enthusiasts

  4. Marketing • Generally market to the younger generation • Offer Bike Safety Seminars in the Phoenix area • Management attends MotoCross events to promote company • Listed in yellowpages.com • Advertised in dirt bike specialty stores

  5. E-Commerce • Sales revenue model • Sell and promote lessons and products • Advertising revenue model • Ads bought by dirt bike related companies

  6. CRM System • CRM over ERP because of customers • Improve marketing, increase sales, and stimulate interaction • Microsoft Dynamics Software

  7. RDDB Website • Used the SDLC process to create our website

  8. Web 2.0 Technologies How RDDB Uses Technology for Business

  9. Q & A • What does our company offer our customers? • What is the CRM we used for our company? • What is the awesome Web2.0 technology we presented? • How did Jillian Myers die?

  10. Closing • Efficient business processes • Communication • Broadening our customer base Thank you for listening!

  11. References [Dirt Bike Photograph]. Retrieved November 24, 2012 from: http://www.megamotormadness.com/product/dir009-125cc-dirt-bike Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education

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