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Let’s get ready for BIO 2012!!

Learn how to turn leads into revenue, build long-term relationships, create brand awareness, and make the most of your budget at BIO 2012. Get tips and tools for pre-conference, during the conference, and post-conference activities.

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Let’s get ready for BIO 2012!!

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  1. Let’s get ready for BIO 2012!!

  2. Scott Cottrill • Laura Nichols • Linda Lopez • 127 W. Worthington Ave, Su 230 • Charlotte, NC 28203 • 704-372-7888 w • scottrill@symphonixsolutions.com • lnichols@symphonixsolutions.com • llopez@symphonixsolutions.com

  3. How do we turn leads into real revenue? • How do we build long term relationships? • How to set ourselves apart? • How do we create Brand Awareness? • How do we make the most of our budgeted $$?

  4. “It doesn’t cost any more money to plan ahead” • Pre – Conference • During the conference • Post – Conference Tools: Technology & Good Old Fashioned “Hard Work”

  5. Correspond with prospects & clients priorto BIO 2012 • Phone Calls • Emails • Letters • Post Cards • E-blasts • QR codes incorporated

  6. Create Gift “Swag” Ideas • Level 1        $1.00 - $3.00     mints, hand sanitizers, Frisbee, pens, • letter opener, carabiner, stadium cups, • mini bright flashlight/keychain, key • light/bottle opener, tire gauge, micro • cleaning cloth, mouse pads….. • Level 2        $3.00 – $6.00    trunk organizers, umbrellas, pocket • notepads with pen, coffee tumbler…… • Level 3        $6.00 - $25.00   Executive Pens, IPAD accessories, • golf balls, jumper cable package, • duffle bags….

  7. Think it through:       Easy to ship, lightweight & compact Convenient for giveaway at BIO                                 Large logo                                 Lasting impression                                 Longevity could be years Quantity: Pricing:  

  8. Checklist and Template for eachidea up for consideration: Tradeshow:        BIO 2012 – Boston, MA Dates:                 June 18-21 Theme:               Solve Your Business Challenges at BIO Connect. Partner. Innovate. Booth #:               Booth Size:         Audience:           Qty expected: Item:                     Description:        Logo:                  Imprint size Tagline:  Display at BIO:  

  9. Example: North Carolina Biotechnology Center • 1300 visitors at BIO 2011 • narrowed down to top 100 leads • included internal relationship leads (LMS) • All planning was based on these metrics beforehand

  10. Technology Facebook, Twitter, Linkedin Create a “special event” PURL Campaign

  11. Biotechnology Kendyle, join us at the 2012 BIO Tradeshow in Boston!! Come by booth # 2935 to register for a free trip to NC and also pick up your special gift.

  12. Biotechnology Thank you Kendyle. You are registered for BIO 2012 for a free lunch while in Boston!

  13. What to do during the show? • Marketing Literature • Business Cards • Envelopes already stamped • Nice “Thank You” cards – handwritten • Stationery

  14. What to do during the show? • Digital Camera • Template for “email thank you” with picture • Laptop • Color Printer with glossy photographic paper • Low-end Gift – Level 1 • Medium Gift -  Level 2 • High-end Gift - Level 3

  15. Follow up on leads generated after the show • Phone Calls • Emails • E-blasts • Letters • Post Cards • Long term relationship campaign – cultivate trust

  16. Example:             Dig in NC campaign                                  Compiled names from Bio                                 Sent e-blast Sent box with shovel, pail, NC map                 including Personalized post card (PURL) Microsite                 Sign up                 Gain more info (downloads) Sent NC Beach towel to serious leads Doubled expected results!

  17. Summer essentials: A North Carolina beach, a towel and a bucketful of bioscience opportunities Scott, We're glad you stopped by the North Carolina Pavilion at the 2011 BIO International Convention. We hope you are too. Congrats if you won one of the many prizes from some of our 91 sponsoring companies, including the Pinehurst Resort golf getaways. Even if you didn't, you can still dig North Carolina – you have that bucket and shovel we sent you. Let us complete your gift package by sending your complimentary beach towel. Simply visit your ScottCottrill15.digintonc.org to wrap things up. We hope we've helped you understand why, from our beaches to our bioscience, the world is impressed with North Carolina's complete package. Visit: ScottCottrill15.digintonc.org Regards, Bill Bullock William O. Bullock Vice President, Bioscience Industrial Development • North Carolina Biotechnology Center 15 TW Alexander Drive • PO Box 13547 • Research Triangle Park, NC 27709-3547 919-314-8321 • fax 919-990-9544 bill_bullock@ncbiotech.org • www.ncbiotech.org Click here to unsubscribe.

  18. Summer essentials: A North Carolina beach, a towel and a bucketful of bioscience opportunities Scott, Thanks for your recent interaction with us; we hope North Carolina has captured your attention. Dig further – especially now that you have the bucket and shovel we sent you. Let us complete your gift package by sending your complimentary beach towel. Simply visit your ScottCottrill15.digintonc.org to wrap things up. We hope we’ve helped you understand why, from our beaches to our bioscience, the world is impressed with North Carolina’s complete package. Visit: ScottCottrill15.digintonc.org Regards, Bill Bullock William O. Bullock Vice President, Bioscience Industrial Development • North Carolina Biotechnology Center 15 TW Alexander Drive • PO Box 13547 • Research Triangle Park, NC 27709-3547 919-314-8321 • fax 919-990-9544 bill_bullock@ncbiotech.org • www.ncbiotech.org Click here to unsubscribe.

  19. Thank You Scott, Thank you for taking the time to view your personalized website and learn more about North Carolina.  North Carolina is consistently honored as the best business climate in the U.S. and many opportunities await you here.  We welcome the chance to talk more about these opportunities and how best you can take advantage of them. Please contact me with any additional questions you may have about conducting business in North Carolina. Regards, Bill Bullock William O. BullockVice President, Bioscience Industrial Development • North Carolina Biotechnology Center15 TW Alexander Drive • PO Box 13547 • Research Triangle Park, NC 27709-3547919-314-8321 • fax 919-990-9544 bill_bullock@ncbiotech.org • www.ncbiotech.org

  20. Example:      On-going campaign……..Eastern NC Bertie Peanut campaign                               Sent eblast Sent box with Bertie Peanuts                 including personalized post card (PURL) Microsite                 Sign up for 2 day excursion in NC                 Gain more info (downloads) Sent eblast – follow up

  21. Discover North Carolina...Bertie Peanuts…Kitty Hawk, Sailing, Hunting & Fishing • Scott, • We hope you are enjoying your Bertie County Peanuts from Eastern North Carolina. Visit ScottCottrill.discoverncbiotech.org to register for your free trip to discover NC’s complete life-science package and all that this region has to offer. • We know Symphonix Solutions will benefit from North Carolina's complete life-science package: • Well-trained workforce of 59,000 • Nearly 530 companies • World-renowned, customizable training programs • Top-ranked business climate • North Carolina's assets are spread over several life science sectors. If you're involved in agriculture, for example, our Eastern region is unparalleled – rich, dark soils like none other. Sprouting throughout the region are smart scientists at East Carolina University, numerous research and pharmaceutical manufacturing companies, and a leading agricultural research station. • Symphonix Solutions will thrive here in our supportive and low-cost biotech cluster. See for yourself what North Carolina has to offer -- and in the process, register for a free trip* to our renowned Outer Banks, historic Edenton, or charming Beaufort on the Crystal Coast. • Regards, • Mark • Mark A. PhillipsExecutive Director, Eastern Regional Office • North Carolina Biotechnology CenterGreenville Centre • 2200 S. Charles Blvd. • Suite 1400 • Greenville, NC 27858252-328-9982 • fax 252-328-9984 • mark_phillips@ncbiotech.org • www.ncbiotech.org • Click here to unsubscribe • *Package includes a 2 night stay at chosen location and a $200 gift card. Transportation not included.

  22. Discover North Carolina…not just biotech…Kitty Hawk, Sailing, Hunting & Fishing • Scott, • We know Symphonix Solutions will benefit from North Carolina's complete life-science package: • Well-trained workforce of 59,000 • Nearly 530 companies • World-renowned, customizable training programs • Top-ranked business climate • North Carolina's assets are spread over several life science sectors. If you're involved in agriculture, for example, our Eastern region is unparalleled – rich, dark soils like none other. Sprouting throughout the region are smart scientists at East Carolina University, numerous research and pharmaceutical manufacturing companies, and a leading agricultural research station. • Symphonix Solutions will thrive here in our supportive and low-cost biotech cluster. Visit ScottCottrill18.discoverncbiotech.org to see for yourself what North Carolina has to offer -- and in the process, register for a free trip* to our renowned Outer Banks, historic Edenton, or charming Beaufort on the Crystal Coast. • Bill Bullock • William O. BullockVice President, Bioscience Industrial Development • North Carolina Biotechnology Center15 TW Alexander Drive • PO Box 13547 • Research Triangle Park, NC 27709-3547919-541-9366 • direct 919-549-8829 • fax 919-990-9544bill_bullock@ncbiotech.org • www.ncbiotech.org • Click here to unsubscribe • *Package includes a 2 night stay at chosen location and a $200 gift card. Transportation not included.

  23. Plan Ahead • Utilize Technology • Roll your shirt sleeves up • Create Brand awareness!!

  24. Let’s go be successful!!

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