1 / 9

Social Media—Marketing

Social Media—Marketing . The Fifth “P ” of Marketing--Participation. Definition . Online means of communication, conveyance, collaboration & cultivation among interconnected & interdependent networks of people, communities and organizations enhanced by technological capabilities & mobility.

hisoki
Télécharger la présentation

Social Media—Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media—Marketing The Fifth “P” of Marketing--Participation

  2. Definition • Online means of communication, conveyance, collaboration & cultivation among interconnected & interdependent networks of people, communities and organizations enhanced by technological capabilities & mobility

  3. Synchonous Actions—Occur in real time • Asynchronous actions—People don’t have to respond immediately

  4. Social media Zones Social Community Social Publishing • Sharing .Editorial • Socializing .Commercial • Conversing .User-generated Social Commerce Social Entertainment .CRM/Service .Games .Retailing/Sales .Music .Human Resources .Art

  5. Social Community • Relationships-share same interest or identification • Primary Reason-interaction & collaboration for relationship building and maintenance • Channels- • Message Bds & Forums • Wikis • Social Networking Sites

  6. Social Publishing • Dissemination of content to an audience • Blog-regularly updated online content readers have options to leave comments • Microsharing sites (microblogging)-like blogs but has a limit to length you can post • Media Sharing Sites-like blogs but allows for a mixture of media—not just text

  7. Social Entertainment • Channels & vehicles that offer opportunities for play & enjoyment • Social games • Virtual worlds

  8. Social Commerce • Online buying & selling of products & services • Online shoppers can interact & collaborate • Review & Rating • Deal sites • Social Shopping Market • Social Storefronts-online retailers that operate within a social site like Facebook

More Related