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Thanks for your coming

Thanks for your coming. Topic: unit 1 reading (advertisements) Class 8 Teacher Lu Tinglin. 2006-4-13. Step 1: lead-in By asking questions 1. Do you like watching TV? 2. Which TV program do you like best? Entertainment program, TV plays, News or Advertisements

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Thanks for your coming

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  1. Thanks for your coming Topic: unit 1 reading (advertisements) Class 8 Teacher Lu Tinglin 2006-4-13

  2. Step 1: lead-in By asking questions 1. Do you like watching TV? 2. Which TV program do you like best? Entertainment program, TV plays, News or Advertisements 3. Where can you find advertisements besides on TV?

  3. Step2: Fast-reading preparing to answer questions 1.What do advertisements encourage people to do? To buy a product or service or believe in an idea. 2.What does PSAs stand for ? Public service advertisements. 3. What are PSAs meant to? To educate people about health, safety or any other issue which affects public welfare. 4. What are the two basic types of advertisements? Commercial advertisements and public service advertisements (PSAs).

  4. Step 3:Listen to the tape then do exercise Part 1 True or false. Write T(true) or F(false) 1. Advertisements are found in many places T 2.PSAs are only found in newspapers. F PSAs are not only found in many places. 3.All advertisements tell the complete truth. F Not all advertisements tell…….

  5. 4.PSAs and commercial ads use some of the same methods T 5.Commercial ads can often give us valuable information about how to live our lives. F PSAs can often give us……. 6.An ad warning people against smoking is an example of a PSA T

  6. Part 2:answer these questions. 1.Where are advertisements most commonly found? Billboards, newspapers, magazines, the Internet, radio, and television are the most common places to find advertisements 2.What is the difference between commercial advertisements and public service advertisements? A commercial advertisement is one which someone has paid for to promote a product or service, while PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare.

  7. 3.Why are some of the advertisements clever according to the article? Because although the advertisements do not lie, they do not tell you the complete truth. 4.When did China begin a nationwide public service advertising campaign? In 1996. 5.Why should we follow the advice in PSAs? BecausePSAs are meant to be helpful, and by following the advice in PSAs, we can often learn a lot.

  8. Step 4: Go through the reading strategy Expository writing is meant to introduce you to basic information on a topic.It usually follows the same basic format: introduction of subject, supporting details, conclusion. When you see a statement presented in expository writing, e.g., 'Even if an ad does not lie, it does not mean it tell you the complete truth', always look at the information that follows it closely. You should be able to find facts to support the idea, such as 'All it says is that it fights it and that is not the same thing at all'. The author will follow this information with a concluding statement, which tells you what you are supposed to learn from the passage --'We must not fall for this kind of trick?

  9. The basic format: Introduction of subject Supporting details Conclusion Choose the part “public service advertisements ” as an example introduction of subject : PSAs use some of the same methods, but they are made to serve the public

  10. Supporting details: a.There are even PSAs that educate people about public service projects, such as Project Hope. b.There are also PSAs that educate people about public service projects such as Project Hope. c.There are even PSAs to teach us how to live healthy lives. Conclusion : All of these ads are meant to be helpful, and you can often learn a lot by following the advice they live.

  11. Step 5: a check about this class ---- Guess meaning B E C F G H A D

  12. Step 6: Discussion Topic 1: advertisements play a positive or negative role in our daily lives Topic 2: young people or adults are easily persuaded into buying products

  13. Step7: Homework Reread the text several times and finish part E on page 5

  14. BYE BYE

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