AGENDA Why Inbound Leads 1 2 How do people buy 3 What we need to do next
1 Why Inbound leads
Marketing has a Quota Leads
Inbound Leads vs. Outbound Leads Outbound Leads:A lead that is acquired through purchasing, cold-calling, direct mail, advertising or a contact us form on a website. Inbound Leads: A content-driven, engaged lead that finds you while doing online research.
Inbound Leads close better. Inbound Leads are 8x more likely to close into customers than Outbound Leads. 8x Source: The 2012 State if Inbound Marketing – http://www.hubspot.com/SOIM
Inbound Leads close at a higher rate. 14.6% Inbound Leads have a 14.6% close rate. Outbound Sourced Leadshave a 1.7% close rate. 1.7% Source: The 2012 State if Inbound Marketing – http://www.hubspot.com/SOIM
ACTUALLY, THEY WILL FIND US.
2 How do people buy
By Show of Hands: WHO RESEARCHES PURCHASES ONLINE?
88% of Internet users conduct product research online.
WHAT DO THESE PHRASES MEAN TO YOU? “how to use facebook for business” “lead generation ideas” “how to blog for business” Replace these phrases with your own relevant organic searches. Then delete this note.
HERE ARE A FEW OF THE COMPANIES ON OUR SITE. Research in Motion Limited “marketing automation software” University of Pennsylvania visited from facebook.com Luminex Corporation “marketing plan for start-up company” Replace companies and referrals with data from your Prospects tool. Then delete this note.
WE CREATED EDUCATIONAL CONTENT Replace with screenshots of your own Landing Pages and Calls to Action. Then delete this note.
EDUCATIONAL CONTENT GENERATES INBOUND LEADS Replace with a screenshot of one of your active Contacts. Then delete this note.
It’s the ‘cold’ that’s dead – not the ‘calling.’ “ Trish Bertuzzi Inside Sales Experts Blog February 10, 2011
SETUP LEAD REVISIT ALERTS TALK TO THE RIGHT INBOUND LEADS AT THE RIGHT TIME
Learn the Consultative Sales Process http://academy.hubspot.com/sell-process-registration-page/