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World War M

Marketing is a nightmare. No one gives a hoot about your sales message and it’s not surprising; we’re all suffering under a deluge of information from the web, social media and email. <br><br>We call this World War M – marketing warring against our attention barriers. <br><br>The problem for today’s marketer is this: unless people know about your brand and you can get them interested in finding out what you have to offer you are not going to sell anything and you will go bust. <br><br>Some new rules of marketing and sales have emerged from this messy clutter in which we find ourselves. This presentation explores the effects of World War M and how the marketer can overcome it's effects.

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World War M

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Presentation Transcript

  1. World War M The end of Marketing as we know it.

  2. Before the war our lives felt uncluttered

  3. We had time for the more important things in life

  4. Even marketers did not present an intrusion

  5. The internet, email and social media changed all that.

  6. We unleashed an unprecedented information overload.

  7. A significant contributor to this overload is sales and marketing information.

  8. World War M is overwhelming!

  9. We’ve managed to mentally wall ourselves off from its incessant attacks.

  10. We’ve developed tools to block its intrusions.

  11. For those in marketing the effort to get over the wall is an increasingly desperate struggle.

  12. The war is not against the marketer but against the uninspiring sales clutter they unleash.

  13. Now their best hope of redemption is to create marketing that people love.

  14. This means marketing content that's useful or entertaining and without a hint of selling.

  15. Marketing that offers the right information to the right person, at the right time.

  16. In time people will reach out to rescue the marketer from the land of the damned.

  17. … and give him permission to sell.

  18. The New Rules of Marketing: A Strong Brand: This is so people can remember you but used purely as a delivery mechanism. Gas: Get the package to where the audience is. String: An unobtrusive link to you brand. Definitely no sales strings attached. Packaging: Attention grabbing and engaging, Content: Something the target audience will find really useful or entertaining. Don’t do any selling. If your content is good people will ask you about your products and services.

  19. You CAN win this war!

  20. Thank you for watching this WAKSTER presentation. Did you know? These characters are available for use in your presentations and marketing. Find out more at http://bit.ly/17QrJpo

  21. Brought to you by WAKSTER Creating Business Success utilising the power of Characters and Visual Storytelling. Our visual communication products include characters, illustrations, animation, infographics, games and website branding. Liked this presentation? We can do the same for you! http://www.wakster.com Find out more at www.wakster.com

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