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U.S. Fuel Cell Industry Opportunities in Japan: Insights from the 2014 Webinar

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15 diapositives · 317 Views · Oct 11, 2014

This webinar, held on July 15, 2014, by Jennifer Gangi and Robert Rose, explores the substantial opportunities for the U.S. fuel cell industry in Japan. It highlights key strengths of both nations, recent DOE funding, and significant collaborations. With insights into Japanese market leaders like Honda and Toyota, and potential sectors for growth such as fuel cell vehicles and hydrogen infrastructure, this session offers a strategic overview for U.S. companies aiming to expand their presence in Japan.

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  1. U.S. Commercial Service Webinar July 15, 2014 Jennifer Gangi Robert Rose BTI/Fuel Cells 2000 U.S. Fuel Cell Industry OPPORTUNITIES In JAPAN

  2. Fuel Cells 2000/BTI • U.S. nonprofit organization • Leading non-aligned source for fuel cell information since 1993 – 20 YEARS • Award-winning services • Connecting customers to companies • Reports, analysis and articles • Education and outreach • Market research • www.fuelcells.org • www.fuelcellinsider.org • www.btionline.org

  3. Reporting on Industry Reports can be found on both Fuel Cells 2000 and DOE’s websites

  4. Shipments

  5. Shipments

  6. U.S. Strengths • Leading fuel cell manufacturers – Bloom Energy, FuelCell Energy, Plug Power • CHP/Tri-generation • Component/Supply Chain • U.S. strong leader in several market sectors – telecom backup, material handling, large-scale stationary • Hydrogen fueling in CA ($46.6 million for 28 new stations), dispensers at warehouses • ZEV Action plan – 8 states

  7. DOE Funding Recent awards: • $20 Million for Hydrogen Production and Delivery • $7 million for Hydrogen Storage • SBIR/STTR for components • ARPA-E - $33 Million for Fuel Cell Distributed Generation Recent RFPs: • $2 million for Supply Chain • $4.6 million for incubator projects (non-PGM catalysts, hydrogen storage, production

  8. Patent Leader

  9. Japan’s Strengths • Fuel cell vehicles – Honda, Toyota, Nissan • Hydrogen infrastructure support – • funding nearly 4x U.S. • 100 stations by 2015 (goal) • HySUT – 19 companies • JHFC – funded by NEDO • Residential fuel cells – >60,000 Ene-Farm units • Panasonic • Toshiba • Aisin Seiki • JX/Nippon Oil

  10. U.S./Japan Partnerships • GM – with Honda to develop a next-generation fuel cell system and hydrogen storage technologies, aiming for 2020 • Bloom Energy – with SoftBank in new joint venture, installed 200 kW in Fukuoka • Air Products – with Nippon Steel & Sumkin Pipeline & Engineering Co. Ltd. for hydrogen infrastructure • Mesa Del Sol project – Fuji Electric demo’d fuel cell in New Mexico smart grid community, funded by NEDO

  11. Potential Opportunities • 2020 Olympics in Tokyo – FCEVs/buses for athlete, VIP transport • Starting to get back into large-scale installations (Fuji, Bloom) • Chiyoda – looking for large quantities of hydrogen to export to Japan • Airports – Kansai project with forklifts/hydrogen • Fueling station technology – metering, pressure, lower cost solutions • Ene-Farm – expanding to Europe, looking for cost reduction of fuel cell, BoP • Partner in Japan Micro Grid RFP?

  12. Korea Strong • FuelCell Energy – $181 million, multiyear order for121 MW ordered by POSCO Power, 70 MW already delivered for Korea, world’s largest fuel cell park open (59 MW) • Plug Power Inc. MOU with Hyundai Hysco Co. Ltd. to create JV focused on Asia • ClearEdge Power* – ~9 MW for four Samsung Everland sites in Korea • Hyundai accepting leases in Southern CA for FCEV, first cars given to customers

  13. Other Areas • China – fuel cell buses, telecom backup deals with Ballard • Singapore – • home to Horizon Fuel Cell Technologies • GIC, Singapore’s sovereign wealth fund, invested approximately US$63 million in UK company Intelligent Energy • Innoverde - US$554,000 order from SFC (Germany) for fuel cells to power CCTV • Taiwan – • APFCT fuel cell scooter project • M-Field working with Ballard • Thailand – working with AFC Energy on waste-to-energy project

  14. FC Expo Advantage • Hundreds of exhibitors – Japan companies, Korea, Pavilions from Taiwan, Germany, Finland, France, more • Tens of thousands of attendees • Busy up until final minutes • Free entrance to concurrent shows – Solar, Wind, Battery, Smart Grid (those attendees also come to FC Expo) • Potential offsite meetings/site visits

  15. Thank You! Jennifer Gangi Robert Rose jennifer@fuelcells.org bob@fuelcells.org www.fuelcells.org 202-785-4222