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There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a b!<br>Have you considered the possibility of using it for your Facebook marketing?<br>We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too.<br>
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Strategies of Facebook Messenger Marketing? There are now more than 1.3 billion people using Facebook Messenger everymonth. Yes, billion with ab! Have you considered the possibility of using it for your Facebookmarketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platformtoo. 1. Advertising on Facebookmessenger The chat-oriented feature of Facebook Messenger has made it the part of manybrand’s advertising strategiestoday. Facebook messenger ads are ad features that have evolved recently. These adsenable the Messenger users to see your ads and eventually develop an interest in your business. Finally, they initiate a text conversation with you for furtherinteractions.
You can benefit from the following different types of MessengerAds: • Destinationads • Sponsoredmessages • Home sectionads • It has become important to do Facebook messengermarketing. 2. Distribute your content to a widersection Facebook messenger is one of the most significant places for posting your contents. Although the most used technology for sending materials to the target audience are emails, yet the Messenger strategy shows a ‘242 percent higher open rate and a619 percent higher click rate of the contents sent through Facebookmessenger.’
3. Assist your followers to find the mostappropriate content Use Facebook Messenger to help your followers to pull your shared content to themselves. This is one of the successful marketing strategies – companies makeuse of Messenger chatbots who help their followers to find articles that they want toread. This is considered to be an unobtrusive way to deliver personalized content toyour targetaudience. 4. Inform your followers about your businessevents When you are using Facebook for business, consider using Facebook Messengeralso. This is a useful platform to send important information and reminders about your business events to the people and ask them to sign in. Companies who have been using the strategy of marketing with Facebook messenger have seen the responserate go up significantly than that onemail.
5. Create premier salesleads Since its inception, Facebook Messenger has the quality of attracting a great deal of people’s attention. This further helps to generate sales leads that are sure toconvert. To establish the fact Dmitriy Kachin from Chatfield ran click-to-Messengerads. According to his findings ‘the response rate on Facebook Messenger is incrediblyhigh at the moment conversation with a chatbot that would ask a series of questions compared toemails.
6. Re-involve your prospectiveclients Create loyal consumers through Facebook Messenger. Foster existing relationships with your clients by providing up-to-date contents as well as sponsored messages. Sponsored message lets the users initiate a Messenger conversation with anyonewho has messaged your Facebook Page before. Using sponsored messages you send promotions directly to those people with whom you are already communicating in messenger.