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How to Develop a Strategic Content Syndication Plan for Your Company - Amazepxm.docx

A smooth exchange of product information is imperative to strengthen your brandu2019s presence and drive growth in digital commerce.

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How to Develop a Strategic Content Syndication Plan for Your Company - Amazepxm.docx

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  1. How toDevelopaStrategicContentSyndicationPlan forYourCompany-Amazepxm Smooth exchange of product information is imperative to strengthen your brand’s presence and drive growth in digital commerce. Since the challenges to doing this are enormous, brands and retailers must ensure that their data syndication plans are well made and executed. While doing eCommerce, companies receive and deliver product information quite frequently throughout the product-buying journey. Moreover, this data resides in various systems and locations and is available in different files and formats. That beingthecase,you, asaneCommerce firm,may finditdifficultto befast,accurate, and consistent while sharing this information with teams, business partners, and sales and distribution channels. One solution to this lies in developing a strategic content syndication plan. Before we dive into how tocreate such astrategythatworks, letus firstunderstandwhatdatasyndicationis. What is product datasyndication? Productdatasyndication(PDS)isaboutsharingcomplete,accurate, andenrichedproduct informationwithcustomer-facingchannels,merchants,businesspartners,onlinemarketplaces,etc. ItisindispensabletoProductInformationManagement(PIM)andisthekeytobuilding excellentproductexperiencemanagementpractices. Manufacturers anddistributorscount onautomated PDStools,suchas AmazePXM's data syndication platform, to ensure the smooth and fast supply of quality data from a single location. Thesetechnologieshelpbusinessessharecomplete,high-quality,andenrichedinformationwiththe

  2. right peopleat theright time.Itimproves the overall product experience management process, amplifies sales prospects,drivesvalueto the business,and amplifies growthopportunities. • How togetyourcontentsyndicationstrategiesright? • Upgradeto a robustandcontinually-evolvingsyndicationplatform • Whether you are a manufacturer, distributor, or retailer, with a presence on any number of sales platforms andmarketplaces,effectiveandinstantsyndication iscrucialto succeedingin digital commerce.New-age businessescountheavilyoncomprehensivePDSplatformstoaddressissues that come their way while syndicating content. One such platform is Amaze PXM’s Data Exchange software, which combines powerful data syndication capabilities to help businesses ensure a smooth flow of high-quality productinformation within and outside the organization.The platform comes with automated onboarding and distribution features that contextualize product information to best suit your catalog structure and accelerate time to market. It helps companies feed complete, correct, and up-to-dateinformation in no time whatsoever. • Combine productinformationfrommultiple sources • In a typical eCommerce ecosystem, product data comes in from different sources with no consistent data structures. Plus, it may be in various forms and formats. Onboarding this data and making it customer-ready and up to the standards of your catalog structure is a challenge that organizations face. You may solve this problem by integrating your PIM softwarewith systems that store and send productdata.Afterintegration,you willbeableto receive product information faster and more efficiently,combineittobetterrepresentyourproducts, andbuildabest-in-classproduct experience. • Leverageautomation • Product experience management software like Amaze PXM incorporates the ‘Bridge’ module that facilitates inward and outward syndication with automated controls. You may leverage automation to onboardproductsfaster and get them sellingonline sooner toboost sales.

  3. Contextualize and optimize productdata • Data needsto be contextualised and optimised to meet various needs and standards of multiple channels. Whether you receive data or share it with internal teams, business partners, websites, or onlinemarketplaces,youmust normaliseitbefore syndication. Itwillhelpyoumaintaindata consistency and uniformity and deliver an engaging product experience that is the key to increasing yoursalesin digitalcommerce.The‘Bridge’moduleofAmazeProductExperience Managementprovidesusers withautomation capabilitiestoonboard andlistproductcontent. Leverage these functions tomakeyoursyndication plans workforyour companies.

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