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Thomas Cook / Neckermann Hungary

Thomas Cook / Neckermann Hungary. 1. O ur touristic market leader concern’s history, operations.

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Thomas Cook / Neckermann Hungary

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  1. Thomas Cook / Neckermann Hungary 1

  2. Our touristic market leader concern’s history, operations Neckermann and Thomas Cook combined history begun in june 2001, when the concern of Neckermann - which till that time already owned few well known tour operator brands – integrated with the british Thomas Cook concern. The fusion effected the second largest tour operator of Europe and the third largest of the World. Here are few numbers to demonstrate the magnitude of our company: - 18 billion € annual intake - more than 23 million passangers per year - 30 tour operator brands - 3 000 travel offices - fleet with 97 aircrafts - 33 000 employees. We have representation in the following countries: Germany, Great Britian, Ireland, France, Belgium, Holland, Austria, Hungary, Poland, Slovakia, Slovenia, Egyipt, India, Canada and in the USA.

  3. The Thomas Cook divisions At present the Thomas Cook group has been seperated to 5 geographical divisions UK: contains the TC tour operation, My Travels and TC Air Continental Europe: TC group of Germany, Austria, France, Belgium, Holland, Hungary and Poland Northern Europe: My Travels from Denmark, Sweden, Finnland and Norway German Airlines: Condor North America: My Travel in Canada and in the USA

  4. Neckermann Hungary • Neckermann started their services in Hungary at 1993 as an • officially registered tour operator. • - Our company have the most diversified touristic network of the country with 25 own shops and with yearly growing amount of passengers, which means high quality services and correct, competetive prices. • We started our Call Center services in 2001 • We started the cooperation with Tesco 01.05.2010 („tesco utazás”) • The company mainly focusing on outband tourism, but we have interests in the domestic tourism and in the conference tourism. • In the past 17 years Neckermann Hungary reached a strong, market leading position amoungst the hungarian outgoing tour operators. • Their are about 100 000 satisfied passengers travelling yearly with Neckermann Hungary • We have 150 employees to guarantee the expected services. • Neckermann is part of the Hungarian Travel Agencies Association (MUISZ) and 15 own shops are part of the International Air Transport Association (IATA).

  5. Awards of Neckermann Hungary • Best of Budapest 2004 • Superbrands, 2004.,2007.,2008. • The most attractive exhibitor of 2006 Summer Travel Fair • MMSZ FairMarketing Award 2006 Spa & Wellness exhibition • Amoungst the TOP 500 Hungaian companies

  6. Advanteges: Neckermann.hu web services

  7. Reasons why to choose Neckermann Modern technical background, integrated fully automatic systems available at the airport office Possible the most developed technology in the touristic segment. Built on this fact we could increase our Ultra Last Minute service in short time engine upgraded to newest liferay version on all sites neckermann.hu / neckermann.ro / lastminute.hu / new portals launched neckermannborze.hu and kluboazis.hu and tesco utazas.hu

  8. Reasons why to choose Neckermann • Other Tour Operators • The systems we offer are steps in front of the competitors, so connecting them to REAL TIME systems would cause difficulties. Due to the facts after the developments other TO’s packeges could be booked only SEMI AUTOMATICLY. • In the first month we could publish the other TO’s offers manually, and we would need approx. • 6 WEEKS to build up the system which could handle the charter capacities automaticly. • Neccessary that other Tour Operators update their capacities!!! • Interface Access • Those TO’s whom would give interface access to their systems, and sends us updated capacities we are able to integrate their packeges into our online systems. We could open for them all our online and offline (offices and Call Center) distributional chanels. • As we know the possibilities of the TO’s, it could be a maintain in medium-term!!! • Other TO’s packeges • The sales of the complex packeges should be managed only if the TO our it’s system could promt confirm our bookings. This possibility seems pretty insecure at this stage. To solve the problem in short-terms we will manage to book through our online systems (AMADEUS, GTA, Hotels4U, Transhotel, GoGlobal, etc.) accomodation to the free charter capacities. • We have all implements to manage to above mentioned services!!!

  9. Marketing activities Sending the printed broshures to the regular passengers (28.000) Newsletter – 55 000 registered DM Brief – 28 000 passengers Approx. 600.000 broshures yearly

  10. Marketing activities B2C - OUTDOOR • daily newspapers: Blikk, Nemzeti Sport, Népszabadság • weekly newspaper: Story, Nők Lapja • daily radiospots: Class FM, InfoRádió, Juventus • stickers on public transportations • advertisment boards

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