Why to have Long-Scrolling Web Design Trend?

1. Why to have Long-Scrolling Web Design Trend? One of the popular web design trends is the long scrolling page. Users are finding the new appreciation and love for sites where scrolling is necessity: the smaller the screen, the longer the scroll. Ever since the mobile users surpassed the desktop users, designers everywhere trying to keep users from having to click. This has become the quicker way to access information than clicking page to page. The technique provides users an endless stream of content in a single page. The designer only need to know what piece of information would fit above the fold. Since more people access the internet through a mobile phone, you may have noticed that more and more websites have long scrolling home pages like Facebook, twitter, Pinterest and so on. Many users prefer to use those thumbs to scroll down than to tap on a link on a tiny screen. During your web development process, long-scrolling creates plenty of new opportunities for storytelling, navigation, creative visuals, and improves overall user experience. This article explains how long scrolling sites have become awesome.

2. Keeping Visitors Interested If you create a long scroll home page, you need to give visitors a reason to scroll. Otherwise they will leave within a second and it will increase your bounce rate which is not good for brand image. You must provide them an attracting visual and informative content. Here is a list of elements a long scrolling page include: - An attractive background - Striking images - Catchy headlines and sub-headings - Well-organized content and spacing - Indicators With this design trend you can add innovative elements such as parallax graphics, sticky navigation, animated interactivity, moving widgets to improve the website performance and boost sales for your business. Narrate an interesting story to your users so that they will stay longer than they ordinarily would. Here are a few things you can do to keep visitors scrolling down: - Be careful while putting horizontal objects near the fold. - Do NOT use horizontal-scrolling elements. Make your site automatically adjustable to any screen size. - Encourage the user to scroll. - With analytic tools, you can keep track of how many visitors scroll all the way down. Form that you’ll know how to work on that part of the page. Above are given some quick tips of the technique, you can also hire a web design company to develop your site using these design trends.