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Tapping into the User Experience

Tapping into the User Experience. Simple Techniques to Learn about User Needs Ameet Doshi Access Services Conference November 2010. User Feedback. Why is it important? Continuous Improvement Demonstrating “Return on Investment”. Anecdotal Evidence. “Data-Driven” Decision-Making.

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Tapping into the User Experience

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  1. Tapping into the User Experience Simple Techniques to Learn about User Needs AmeetDoshi Access Services Conference November 2010

  2. User Feedback • Why is it important? • Continuous Improvement • Demonstrating “Return on Investment”

  3. Anecdotal Evidence

  4. “Data-Driven” Decision-Making • Quantitative • Qualitative • Process • Deming

  5. Comment Cards Location, Location, Location What Questions to Ask Incentives and Archiving

  6. Online Surveys • GoogleDocs Survey • Free • Easy to convert data into charts • Survey Monkey • http://www.surveymonkey.com • Free version vs. Pay version

  7. Focus Groups • Why focus groups? • Soliciting participants • When and Where? • Coordinating the focus group session • Archiving and Presenting Data

  8. Flip Charts • Can be useful for very specific purposes • For example: renovation of specific library spaces

  9. "Assessment for the Rest of Us" • American Library Association (ALA) National Conference (July 2010) • http://connect.ala.org/node/107288 • Many easy and inexpensive assessment techniques discussed during this session

  10. Other Techniques • Cell phones • http://www.polleverywhere.com/ • Cameras • iPads • User Advisory Boards • Anthropological Methods • “Studying Students” (U. of Rochester)

  11. Simple ways to learn from your users • Comment Cards • Online Surveys • Flip Charts • Focus Groups • “Assessment for the Rest of Us” (ALA 2010) • Goal: Continual Improvement A Personal Long-Term Goal: Creating a more Compassionate Library

  12. Thank you! Questions? Please feel free to contact me anytime: Ameet Doshi User Engagement Librarian and Assessment Coordinator ameet.doshi@library.gatech.edu 404-894-4598

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