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Media Center Directions And Partner Opportunities

Media Center Directions And Partner Opportunities. Ron Pessner Director Windows eHome Division rpess @ microsoft.com Microsoft Corporation. Windows XP Media Center Edition Partner Business Opportunities Session Outline. Market Momentum for Windows XP Media Center Edition

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Media Center Directions And Partner Opportunities

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  1. Media CenterDirections And Partner Opportunities Ron Pessner DirectorWindows eHome Divisionrpess @ microsoft.com Microsoft Corporation

  2. Windows XP Media Center EditionPartner Business Opportunities Session Outline • Market Momentum for Windows XP Media Center Edition • Windows eHome Vision • Media Center PC & Device Opportunities • Extensibility & Customization Opportunities • Bringing it All Together • Conclusion & Resources

  3. Session Goals • Attendees should leave this session with the following: • A better understanding of the broad market momentum behind Microsoft Media Center PCs • Understanding of the partner opportunities that Microsoft Media Center PCs creates for: • PC OEMs • CE Companies • ISVs • IHVs • Understanding of where to go for additional information

  4. Windows XP Media Center Edition 2005The Best of Computing and Home Entertainment All of the Features of Windows XP New digital media experiences Digital entertainment beyond the desktop • Live & recorded TV, DVD, Photos, Music & Video • Viewed from 2’ or 10’ • Integrated High Def for TV, DVD & Web • Widest choice of on-demand video & music services • Any TV with Media Center Extenders • Go mobile with Portable Media Centers, Smart Phones & Pocket PCs • Access & control entertainment remotely

  5. Media Center 2005: What the Press Are Saying… “After years of hassles with Windows, I wasn't eager to let it take over my TV. But the fact is, Media Center and the Extender do the job -- and do it well.” -Businessweek "They have articulated a very clear vision of how the digital home will work." Having reached its third iteration in two years, the Media Center PC is now at "the point where it's mature, stable and ready to fulfill the vision".Michael Gartenberg | Jupiter “This new version of Windows…is the best effort I've seen at unified control for TV, movies, music, photos, radio and the Web.Mike Langberg | San Jose Mercury News “Microsoft may have unleashed the perfect OS for a home PC…for virtually anyone buying a new PC for home use, we can't think of a reason not to go with an MCE 2005 box.”Bill Howard | PC Magazine "Microsoft's new Media Center [is] a TV blockbuster…it delivers the dream of integrating into one device all the digital miracles that excite, educate, entertain and engage us.”James Coates | Chicago Tribune “This [DVR] is a bold move that will put Microsoft head to head with TiVo in trying to win the hearts and minds of CE vendors and consumers toadopt their platform.” Michael Gartenberg | Jupiter

  6. Media Center 2005: What the Press Are Saying…

  7. Windows XP Media Center Edition: Marketing Video

  8. Market Momentum and Opportunity • Analysts expect growing demand for Media Center PCs • IDC: predicts WW sales growth from 131K units in 2003 to over 19M units in 2008 (~1200%) • Parks: predicts US sales growth from 1.2M in 2004 to 7M in 2008 (~480%) Sources: IDC: Worldwide PC Client Form Factor 2004-2008 Forecast, April 2004 Parks Associates: The PC as a Multimedia Platform, May 2004

  9. Digital Lifestyle Challenges • Today, the digital media enthusiast’s home contains islands of content that are hard to share between and cannot easily be enjoyed in the heart of the home: the Living Room

  10. Windows Media Center Vision Consumers can enjoy their digital media content in virtually any location and on any device Home life made easier, more convenient, and more enjoyable with Windows

  11. Media Center Design Principles Quality and Stability • Leading TV Quality • CE-grade experience outof the box • Stability and Performance • Software Update Services Entertainment • Best 10’ Experience • Simple enjoyment of your media • Easy in, Easy out • For mainstream and the prosumer • More Extensible Personal Productivity • Best 2’ Experience • Clean, Energetic Design • More personal with new screensavers, more themes • More Creative and Fun w/ Movie Maker 2.1, Digital Media Tools • Popup blocker for Browsing Security and Privacy • All the benefits of SP2 • Protected personal information/media • TV Parental Controls

  12. Customer Data From Media Center PC Purchasers • Media Center functions resonate with consumers • Key scenarios include (activity at least 1x/week) • Watching TV • Listening to music • Enjoying photos • Entertainment functionality is used as often as Productivity • New Media Center scenarios are encouraging people to buy new PCs earlier than they would otherwise • Media Center buyers last Home PC was bought three years ago • Satisfaction is high; 9 out of 10 Media Center owners would recommend it to others (Microsoft primary research)

  13. Media Center: Partner Opportunities • Reduce Costs: • Providing more hardware flexibility • Increase Business Opportunities: Create additional margin opportunities for partners MCE Platform Flexibility Connected Devices Services

  14. Windows Media Center PCsBest for Any Room and Lifestyle Media Center 2005 Integrated Graphics 2-channel Audio Tunerless & upgradeable • Additional PC in the entertainment center • Connected to Standard or Widescreen TV & Home Network • Back panel designed for home theater AV connections • + Remote Control • + TV/FM Tuners • + 5.1/7.1 Audio • + enhanced video quality • Laptop Form Factors

  15. Quality of the PC Experience is Key • Excellent Out-Of-Box experience – first impressions are essential • Simple connection to A/V equipment • Easy-to-reach, well-labeled connections • Right connections for home equipment • Easy setup of TV output and multichannel audio • Fit and finish needs to be high • Fits in with other electronics – not under the desk • Excellent audio and video quality • TV and DVD playback are not novelties, but mainstream experiences • Pay attention to brightness, sharpness, and frame skipping • High-quality media and great UI create demand for more full-featured systems • Higher processing power and memory for great media experience • More storage for TV, Music, and other media • Graphics cards with excellent video quality and 3D performance • Audiophile-quality sound

  16. TV Will Drive Many Hardware Choices • Tuners • TV and radio tuners (internal and external) are needed – multiple tuners per PC to record more than one show at a time • IR blasting to control cable and satellite boxes • TV show archival • DVD burning • Other backup media • Larger hard drive capacity • SDTV shows take 1-3 Gigabytes per hour, HDTV takes ~9G/hour • Users can add additional internal or external drives for storage

  17. TV Will Drive Many Hardware Choices (con’t) • Display cards tuned for great video quality • Great quality output on monitors, Flat screens displays, and traditional TVs • Variety of outputs (S-Video, Component, DVI, etc.) • Larger, better quality displays • Faster-refresh • Broader viewing angles • Better display of color • Square Pixels • Media Center Extenders and Portable Devices • Once you have recorded TV on your system, devices let you view it where you want

  18. Distributing the Media Center Experience

  19. DVD Recorder with HDD • Fixed function TV & DVD recording device • Subscription PVR/EPG • Monthly & Lifetime • Media Center based UI • Standard definition video • PC connectivity • PlaysForSure client • Extender client • Windows CE OS • Launch partner: LGE

  20. New Programs for Consumers • Deliver CE-grade quality experience with Media Center • Co-developed with Imaging Science Foundation • Program available to OEMs and IHVs for obtaining logos for: • Windows XP Media Center Edition PCs • TV Tuners and graphics cards • Easily identify Media Center compatible products to upgrade TV experience • Enable partners to build & promote compatibility with Media Center 2005 & beyond • TV Tuners, Remote Controls, Graphics Cards, DVD Decoders, Wireless Routers & Media Center Extenders

  21. Premium Access to Services • 2 Links on the Start page PLUS 3 quick links off each • Unlimited placement in More Programs • Most popular ways of accessing third party services • 50% via Start Page

  22. Services Can Be Accessed Within Experiences • Apps/services and provide links from within experiences • Support for Music, Videos, Radio, Photos • Eliminates need to navigate to away from content

  23. Services Can Be Accessed in Context of Content • Takes content to the next level • Enables ISVs to provide additional value add to existing media • Links can be preinstalled – meant to add incremental value, not just shortcuts

  24. Online SpotlightOEM Customization Opportunities • Add a link to your 10 foot service to the Showcase in Online Spotlight (best tile) • Use the OEM ID String to render custom views of Online Spotlight • Supports OEM-specific deals • App/Service can include OEM attribution logo (e.g., Brought to you by…)

  25. Bringing it All TogetherHP (US) z540/z545 Dual Tuner

  26. Bringing it All TogetherAlienware (US) DHS 2/3 Dual Tuner

  27. Bringing it All TogetherMedius (Sweden)

  28. Bringing it All TogetherBow.IT (Italy) OnCinema “Chimera HS-1” OnCinema “Teatro D1” Bow.it “Home Media MK-1”

  29. Bringing it All TogetherSamsung (Korea) MagicStation MT40

  30. Call to Action • Take advantage of the rapidly growing installed base & increasing shipments of Media Center PCs • See Media Center for yourself: Stop by the Microsoft booth in the Exhibition Hall • Consider product designs to fit with Media Center usage and scenarios • Build great PCs that run Media Center • Focus on quality of experience • Build great products that work smoothly with Media Center

  31. Other Relevant WinHEC Sessions • TWMD05001: Home Entertainment Device Design • TWWI05003: Longhorn Partner Logo Program • TWEN05001: Designing Next Generation Media Center PCs • TWEN05011: Adding Applications and Services to Windows Media Center • TWEN05007: Building IR Transceivers for WindowsMedia Center • TWEN05010: Media Center and PC Reliability • TWWI05023: Enabling the Digital Lifestyle: Navigating Public Policy Challenges

  32. Community Resources • Windows Hardware & Driver Central (WHDC) • www.microsoft.com/whdc/default.mspx • Technical Communities • www.microsoft.com/communities/products/default.mspx • Non-Microsoft Community Sites • www.microsoft.com/communities/related/default.mspx • Microsoft Public Newsgroups • www.microsoft.com/communities/newsgroups • Technical Chats and Webcasts • www.microsoft.com/communities/chats/default.mspx • www.microsoft.com/webcasts • Microsoft Blogs • www.microsoft.com/communities/blogs

  33. Additional Resources • Web Resources: • Hardware information and whitepapers: http://www.microsoft.com/whdc/system/platform/mediacenter • Development information: http://msdn.microsoft.com/MCE • Email questions to: ehomebiz@microsoft.com

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