1. InformaCast Director:Partner Launch

2. Trends Emergency notification is taking on increasing importance in both the Public and Private Sector. Organizations are being held accountable – by government, insurers, by employees and the public • Recent trends: • National Fire Protection Association 72 (2010): requires audible voice via mass notification systems • OSHA 1910.38 and 1910.165 lay out guidelines for Emergency Action Plans and Employee Alarm Systems • Commercial Insurance Carriers are asking clients for their emergency plans, including employee notification, because of increasing workplace liability • Clery Act requirement of immediate warnings of crimes that represent a threat to the safety of students or employees Bottom line: all customers need mass notification

3. InformaCast Illustrated Web Admin Console Cisco phones PoE IP Speakers Content Creation and Management Message Source Message Destination Cisco phones Analog Paging Systems Desktop Clients RFID monitoring Singlewire InformaCast + Cisco Digital Signage Physical Security cameras, contact closures, panic buttons SMS Text and E-Mail Cisco Unified Communications Scripting Engine & Plug-In Architecture Cellular and PSTN Networks SOAP/REST open API

4. InformaCast Director • Trigger notifications from a central source, while sending unique messages from each InformaCast server • Send unicast messages from the Director, while leveraging multicast on the local network • Consolidate cities, schools, hospitals, governments into one notification stream • Federate multiple InformaCast servers across disparate networks

5. Use Case – Regional Notification Issue • County has 15 distinct instances of InformaCast: 8 schools, 3 cities, 3 hospitals and the county itself. They want to be able to send a broadcast to all of the entities in the case of an emergency. • Solution • InformaCast Director is used to send separate messages to each of the organizations, based on pre-defined criteria. • Key Takeaway • When the need arises to alert large groups of people, e.g. in the event of a chemical spill, Director can do so when other communication networks are overloaded.

6. Use Case – Distributed UC Environment Issue • Large organization has several Cisco UC clusters with multiple large sites, as well as several non-Cisco sites. • Solution • InformaCast Director is used to tie together mass notification and paging across the Cisco and non-Cisco sites. • Key Takeaway • InformaCast Director helps an organization scale to serve the largest UC environments.

7. Demonstration

8. Why work with Singlewire? • InformaCast : • Transforms Cisco’s UC platform into a powerful mass notification system • Is a Competitive Advantage vs. Avaya & ShoreTel • Is Business Relevant • We know how to help you win Cisco deals

9. Contact Us

10. Additional Information • InformaCast Director Webpage - http://www.singlewire.com/informacast-director.html • One Minute Video - http://www.singlewire.com/go/2010/08/29/informacast-director-one-minute-video/ • Podcast Interview with Ken Bywaters - http://www.singlewire.com/go/2010/08/29/informacast-director-podcast-interview/ • Support Page (user guide) http://www.singlewire.com/s_director.html

11. Thank You Please visit www.singlewire.com for more information Pat Scheckel pat.scheckel@singlewire.com 608.661.1147