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Size smaller

Size smaller. Performance Faster. 20. 18. 16. 14. 12. 10. 8. 6. 4. 2. 0. 2. 4. 6. 8. 10. 12. 14. 16. 18. 0. Size smaller. Performance Faster. 20. 18. Traditional Market. 16. Midpoint: Performance = 5.5 Size = 14.5. 14. 12. 10. 8. 6. 4. 2. 0. 2. 4. 6.

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Size smaller

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  1. Size smaller Performance Faster 20 18 16 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  2. Size smaller Performance Faster 20 18 Traditional Market 16 Midpoint: Performance = 5.5 Size = 14.5 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  3. Size smaller Performance Faster 20 18 16 Traditional Midpoint: Performance = 5.5 Size = 14.5 14 12 Fine Cut = 2.5 from Midpoint first consideration 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  4. Size smaller Performance Faster 20 18 16 Traditional Midpoint: Performance = 5.5 Size = 14.5 14 12 Fine Cut = 2.5 from Midpoint first consideration 10 Rough Cut = 1.5 from Fine Cut Second consideration 8 Customers unwilling to consider outside Rough Cut 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  5. Size smaller Performance Faster 20 18 16 Ideal Location Offset from Mid point 14 High End 12 Midpoint: Performance = 8.0 Size = 12.0 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  6. Size smaller Performance Faster 20 18 16 Ideal Location Offset from Mid point 14 High End 12 Midpoint 10 Ideal Location: Performance +1.4 (faster) 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  7. Size smaller Performance Faster 20 18 16 Ideal Location Offset from Mid point 14 High End 12 Midpoint 10 Ideal Location: Performance +1.4 (faster) Size -1.4 (smaller) 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  8. Size smaller Performance Faster 20 18 16 Ideal Location Offset from Mid point 14 High End 12 Midpoint 10 Ideal Location: Performance +1.4 (faster) Size -1.4 (smaller) 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  9. Size smaller Performance Faster 20 18 16 Ideal Location Offset from Mid point 14 High End 12 Midpoint 10 Ideal Location: Performance +1.4 (faster) Size -1.4 (smaller) 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  10. Size smaller Performance Faster 20 18 Low End 16 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  11. Size smaller Performance Faster 20 18 Performance 16 14 12 Size 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  12. Low End Size smaller Performance Faster 20 18 16 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  13. Low End Performance Traditional Size smaller High End Size Performance Faster 20 2.5, 17.5 18 8, 17 16 5,15 14 7.5, 12.5 12 3,12 10 8 6 MIDPOINTS ROUND 0 4 2 0 2 4 6 8 10 12 14 16 18 0

  14. Low End Performance Traditional Size smaller High End Size Performance Faster 20 1.7, 18.3 18 9.4, 16 16 5,15 14 8.9, 11.1 12 4.0, 10.6 10 8 6 IDEAL POINTS BEGINNING OF ROUND 1 4 2 0 2 4 6 8 10 12 14 16 18 0

  15. Low End Performance Traditional Size smaller High End Size Performance Faster 20 18 16 14 12 10 8 6 IDEAL POINTS BEGINNING OF ROUND 2 4 2 0 2 4 6 8 10 12 14 16 18 0

  16. Low End Performance Traditional Size smaller High End Size Performance Faster 20 18 16 14 12 10 8 6 IDEAL POINTS BEGINNING OF ROUND 3 4 2 0 2 4 6 8 10 12 14 16 18 0

  17. Low End Performance Traditional Size smaller High End Size Performance Faster 20 18 16 14 12 10 8 6 IDEAL POINTS BEGINNING OF ROUND 4 4 2 0 2 4 6 8 10 12 14 16 18 0

  18. Low End Performance Traditional Size smaller High End Size Performance Faster IDEAL POINTS BEGINNING OF ROUND 5 20 18 16 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  19. Low End Performance Traditional Size smaller High End Size Performance Faster IDEAL POINTS BEGINNING OF ROUND 6 20 18 16 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  20. Low End Performance Traditional Size smaller High End Size Performance Faster IDEAL POINTS BEGINNING OF ROUND 7 20 18 16 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  21. Low End Performance Traditional Size smaller High End Size Performance Faster IDEAL POINTS BEGINNING OF ROUND 8 20 18 16 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  22. Low End Performance Traditional Size smaller High End Size Performance Faster IDEAL POINTS End OF ROUND 8 20 18 16 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

  23. Size smaller Performance Faster 20 18 16 14 12 10 8 6 4 2 0 2 4 6 8 10 12 14 16 18 0

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