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Communicating For Results

Communicating For Results. Eighth Edition. 13. Professional Visual Aids. Benefits of Visual Aids. Benefits include. . . Improves listener memory Speeds comprehension Adds to speaker credibility. Listener Recall. 10%. 20%. 65%. 10%. 20%. 65%. After 3 days. Listener Recall. Verbal

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Communicating For Results

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  1. Communicating For Results Eighth Edition 13 Professional Visual Aids

  2. Benefits of Visual Aids Benefits include. . . Improves listener memory Speeds comprehension Adds to speaker credibility Listener Recall 10% 20% 65%

  3. 10% 20% 65% After 3 days Listener Recall Verbal only 70% Visual only 72% Verbal & Visual 85% After 3 hours

  4. Tips for Using Visual Aids

  5. Quality Visuals Quality includes the following . . . Understood in 6 seconds or less Anchor ideas, facts, & concepts Use easily read fonts and type sizes Follow text/graphic tips Follow the general design principles Use color carefully

  6. Audiovisual Tips When adding video or audio clips . . . Have them cued to right location Omit sound on videotape—use own words If sound necessary, check volume Insert clips into your PPT folder Limit clips to 15-30 seconds

  7. Electronic/Multimedia Tips Tips include . . . Simplify, simplify, simplify—6 second rule! Use sounds sparingly, if at all Give transition before clicking to next slide Maintain eye contact & conversational style Use light so you can be seen Bring a backup Lon C. Diehl/PhotoEdit, Inc.

  8. Flip Chart & Poster Tips Tips include . . . Include one idea per page Use water-based markers on flip charts or leave blank pages between List all items, then discuss each in detail When finished, cover or reverse to blank side Anne Dowie

  9. Markerboards & Chalkboards Tips include . . . Use large letters—3 inch caps; 1 ½ inch text Must be able to speak and write at same time Look at audience as often as possible Practice is vital NOVA Development

  10. Objects, Models & Handouts Tips include . . . Make large enough to be seen Keep small enough to be easily displayed Usually wait until end of speech to pass around or hand out copies Model Car

  11. Slides and Transparencies Tips for using include . . . Slides may need remote control & pencil light Don’t turn your back to audience Avoid complete sentences; don’t read When finished with transparency, turn off light or replace with new slide

  12. Avoiding Major Mistakes

  13. PowerPoint Six things that annoy listeners the most . . . 1. Reading off the slides (62%) 2. Text too small to read (47%) 3. Text color hard to read (43%) 4. Complete sentences (39%) 5. Too much motion (25%) 6. Charts too complex (22%) Paradi, 2005

  14. ©Cheryl Hamilton

  15. Text Visuals More than just bullets! Include text or printed words with one or two drawings, pictures, or pieces of clip art

  16. Topical Topical Spatial Time Racquetball I. Equipment A. Racquet B. Ball C. Goggles II. Court A. Back wall B. Side walls C. Center line D. Front wall III. History A. Date invented B. Date introduced to U.S. C. Current popularity

  17. Manatees • Gray-brown walrus-like sea cow • Length: up to 13 feet • Weight: up to 3,000 pounds

  18. Stages Of Listening Sensing Interpreting Evaluating Responding Reacting to speech--giving mainly nonverbal but sometimes verbal feedback. © Jason Harris

  19. Graphic Visuals More than just Stats! Include graphics (such as charts, graphs, diagrams or pictures) with just enough words to clarify the visual Cutaway Diagram

  20. Aerial view of New Orleans

  21. The Environment Speaker Listeners 1 Communication Process encodes (Stimulated & Motivated) Frame of Reference (Stimulated & Motivated) decode

  22. Quality Text Visuals

  23. Point Sizes Too Small? This is 54 Points This is 48 Points This is 36 Points This is 30 Points This is 24 Points This is 18 Points This is 14 Points This is 11 Points

  24. DESIGN TIPS FOR TEXT VISUALS • YOU SHOULD USE ONLY FOUR TO SIX LINES OF TYPE PER VISUAL • BE SURE TO LIMIT EACH LINE TO NOT MORE THAN FORTY CHARACTERS • IT IS BEST TO USE PHRASES RATHER THAN SENTENCES TO IMPROVE EASE OF READING • USING A SIMPLE TYPE FACE IS EASIER TO READ AND DOES NOT DETRACT FROM YOUR PRESENTATION • IF YOU ALLOW THE SAME AMOUNT OF SPACE AT THE TOP OF EACH VISUAL, YOU MAKE IT EASIER FOR YOUR LISTENERS TO FOLLOW YOU • YOU CAN EMPHASIZE YOUR MAIN POINTS WITH CLIP ART, COLOR, AND LARGE TYPE • IF YOU USE UPPER- AND LOWERCASE TYPE, IT IS EASIER TO READ> Which tips are not followed by this visual?

  25. Text Design Tips • 4 to 6 lines • 40 characters wide • Phrases not sentences • Same space at tops of visuals • Upper/lowercase type • Simple type face This is better, isn’t it?

  26. Quality Graphic Visuals

  27. Graphic Design Rules Limit data and eliminate grid lines

  28. Graphic Design Rules Limit data and eliminate grid lines Combine data when possible

  29. Graphic Design Rules Limit data and eliminate grid lines Combine data when possible Make bars wider than space between

  30. Graphic Design Rules Limit data and eliminate grid lines Combine data when possible Make bars wider than space between Eliminate data points

  31. Graphic Design Rules Limit data and eliminate grid lines Combine data when possible Make bars wider than space between Eliminate data points Always use titles This Not This New York 9-11

  32. General Design Principles

  33. General Design Principles For both text & graphic visuals . . . avoid similar elements repeat design elements visually connect elements group related items closely together Contrast-- Repetition-- Alignment-- Proximity--

  34. General Design Principles For both text & graphic visuals . . . Contrast Repetition Alignment Proximity Used Cars (817)555-1212 Connor Blake 6195 Del Ln. Mansfield, Tx. How could design principles help this business card?

  35. General Design Principles For both text & graphic visuals . . . Contrast Repetition Alignment Proximity Connor Blake Used Cars 6195 Del Lane Mansfield, Texas (817) 555-1212 Redesigned business card

  36. Visual Aids & Color

  37. Specific Color Principles Tips include . . . Forunrelateditems: use different hues Forrelateditems: use different saturations of a single hue For figures: use fully saturated hues Forbackgrounds & text: use hues low in saturation Yellow Red Blue Each color a different hue

  38. Specific Color Principles Tips continued . . . For boundaries: use well-defined “black zone” Avoid colors that look similar at a distance Avoid placing color “opposites” together Use high contrast betweentext & background Full saturation Low saturation

  39. Evaluate Slides [This is a test!!!]

  40. Test #1 MORTGAGE COMPANIES THINGS YOU SHOULD KNOW • MORTGAGE INSURANCE • MORTGAGE BUY OUT • ESCROW SHORTAGES AND OVERAGES • INTEREST RATES • POINTS

  41. FOR SALE Mortgages What You Should Know . . . Escrow Shortages and Overages Mortgage Insurance Mortgage Buy Out Interest Rates Points Why is this visual better?

  42. THE WESTIN RESORT Test #2 Villas or hotel rooms Private beach Private transportation into Cabo San Lucas On site American Doctors Private security $700.00 a night for hotel $1500.00 a night for villa

  43. The Westin Resort (Cabo San Lucas) Villas or hotel rooms Private beach & transportation On-site American Doctors Private security $700.00 a night for hotel $1500.00 a night for villa Why is this visual better?

  44. The End 13

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