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North Carolina State Board of Elections

North Carolina State Board of Elections. Campaign Finance Treasurer Training: Media Regulations. Defining “Media”. Media includes: TV Radio Print Billboards Cards (any size) Newspapers/inserts Magazines/periodicals Fliers/pamphlets Mass mailings (500+ pcs). Legend Statement.

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North Carolina State Board of Elections

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  1. North CarolinaState Board of Elections Campaign Finance Treasurer Training: Media Regulations Media

  2. Defining “Media” • Media includes: • TV • Radio • Print • Billboards • Cards (any size) • Newspapers/inserts • Magazines/periodicals • Fliers/pamphlets • Mass mailings (500+ pcs) Media

  3. Legend Statement • What is a “legend?” • “Paid for by…” disclosure statement. • Statement of Organization name • When do I need a legend? • When an ad is a contribution or expenditure Media

  4. Legend Size - Print • Print • Larger of: • 5% of height, or • 12 pt type • Newspaper ads: • 28 pt type fulfills requirement Media

  5. Print Ads by Candidates • Campaign-sponsored • Clearly state support or opposition • Opposition ad? Identify candidate intended to benefit • “Paid for by Smith for Governor Campaign.” Media

  6. Print Ads by Parties & PACs • PAC- or Party-sponsored • Clearly state support or opposition • Authorized by candidate? • “Paid for by ABC Corp. Good Government Committee. Authorized by Jane Doe, candidate for Governor.” Media

  7. Print Ads by Individuals • Individual-sponsored Ad • Clearly state support or opposition • Authorized by a candidate? • “Paid for by Jack Jones. Authorized by Jane Doe, candidate for Governor.” Media

  8. Print Ads by Multiple Sponsors • Joint-sponsored Ad • Clearly state support or opposition • Authorized by candidate? • Name all sponsors • “Paid for by Jack Jones and Jennifer James. Not authorized by a candidate.” Media

  9. Newspaper ads Newspaper inserts Airplane streamers Fliers Sound-truck ads Portable signs Mass mailings (over 500 pieces) Outdoor advertising facilities TV ads Radio ads Periodicals Magazines Billboards Pamphlets Cards (including business-size cards) Legend Required Media

  10. Bumper stickers Buttons Yard signs & window posters ~14 x 22 inches Barn posters hand made up to 4 x 6 feet Balloons Shopping bags Other campaign paraphernalia Legend Not Required Media

  11. TV Disclosure Statement • TV • 32 scan lines • Clearly state support or opposition • Specific speaker • Speaker’s image • throughout the disclosure statement • full screen • video or picture Paid for by Washington for President Campaign Media

  12. TV Ads by Candidates • Candidate/Campaign Sponsored Ad • Disclosure spoken by candidate if opposing candidate is: • mentioned, shown, heard, referred to • Verbal disclosure • “I am John Doe, candidate for Governor, and I sponsored this ad.” Media

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