Twitter Ad Guide - How Effective Is Twitter Advertising

1. Twitter Ad Pirates

2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. of their respective owners. The COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. Twitter Ad Pirates

3. In end of this EBOOK you can see top 59 tools about twitter. Table of Contents Table of Contents .................................................................................................. 3 Introduction ............................................................................................................ 5 Getting Started ...................................................................................................... 6 Website Visits .................................................................................................... 8 Followers ........................................................................................................... 8 Awareness ......................................................................................................... 8 Tweet Engagements .......................................................................................... 9 Video Views ....................................................................................................... 9 Website Conversions ......................................................................................... 9 App Installs or Re-Engagements ..................................................................... 10 Setting Up a Campaign ....................................................................................... 11 Creating Effective Ads ......................................................................................... 13 Tweet Length ................................................................................................... 13 Use The Right Words ...................................................................................... 13 Don’t Include Prices ......................................................................................... 14 Use a Specific Landing Page........................................................................... 15 Twitter Ad Pirates

4. Include Images or Cards .................................................................................. 15 Target Like A Boss .............................................................................................. 16 Conclusion ........................................................................................................... 18 Resources ........................................................................................................... 19 Twitter Ad Pirates

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7. Introduction Twitter is a great place to market your business, and you can certain use it for free. Lots of people have made big fortunes using Twitter as one of their primary marketing channels without spending a dime, however the nature of social media requires a lot of time and effort invested to get good results if you don’t want to spend any money. After all, time is money. But if you don’t want to spend so much time on Twitter, you can spend a little money and skip the huge time investment. Even if you enjoy Twitter, you can reach more people with advertising, expanding your organic reach through selective targeting. In this guide, you’re going to learn how to create highly effective Twitter ads, and to get the most out of the platform, no matter what you’re advertising. So let’s begin. Twitter Ad Pirates

8. Getting Started Before we get started, you might want to go ahead and sign up for your Twitter ads account at: >> https://ads.twitter.com/ This will let you kind of follow along and look at some of the features in your account as we discuss them, which helps you understand how the different features work a little better. You can always do this later if you want, but I recommend doing it now. This will just take a couple of seconds if you already have a Twitter account. Twitter has been working on new elements for their advertising platform for a while now. By the time you read this, they may have added or removed features. But as of this writing, these are the options I have on my dashboard: Twitter Ad Pirates

9. These are the options that you can choose from as far as the different types of ads you can run. You need to be sure you choose the right type of ad for your business’s purposes, not just the one that’s least expensive or seems to get the most traffic. Twitter Ad Pirates

10. Let’s take a look at these different ad types. Website Visits This, of course, will get you visits to your website. You can include a ?Website Card? which is a preview of your website that shows up directly in your Tweet. You are charged per click for this type of ad. Followers This is pretty self-explanatory. You can buy followers. Any impressions or engagements you get as a result of this campaign don’t cost anything. If you just want to increase your follower count, this is an easy way to do so. Awareness This campaign is priced based on impressions, not results. For this reason, you should only use this type of campaign on Tweets that have already been proven to work through some other method, because you don’t want to pay for impressions to an ad that may not perform. Twitter Ad Pirates

11. Tweet Engagements With this type of campaign, you promote individual Tweets for the purpose of getting engagement. You don’t have to pay for impressions unless they result in engagement, and you will not have to pay for organic engagements from users who see your Tweet like normal instead of through your promotion. Remember that even promoted Tweets must still adhere to the same 140-character limit that regular Tweets must follow, so you’ll want to be as succinct as possible. Video Views If you want to promote videos, GIFs, vines, etc., you can use this type of ad to do so. You pay for impressions to your video, and the video will auto-play as users scroll in order to get more attention. Website Conversions Twitter Ad Pirates

12. This is similar to the Website Visits ad type, but instead of just paying for clicks, you can track conversions. You can include a Website Card in this type, as well. App Installs or Re-Engagements If you have an app, this is the type of ad you’ll want to use. You can use this to get people to install your app for the first time, or to get people who already have your app and haven’t used it in a while to use it again. You can include an App Card in this ad type, which will let you show a preview of your app, plus the app’s ratings in the Tweet. It also gives users the ability to open or install the app with a single click. Twitter Ad Pirates

13. Setting Up a Campaign When you’re ready to set up a campaign, it’s pretty easy. You’ll need to choose the type of ad campaign you’d like to use, name your campaign, and set up tracking and the dates you want to run your ad. Tracking (via DoubleClick) is optional, but recommended. Next, you need to choose your targeting options. You can target by location, even down to specific postal codes, by gender, language, device, platform, and even their cellular service carrier! You can also, of course, target by interest, behavior, etc. This lets you choose specific keywords based on what users Tweet about and things they are interested in. After this, you have to set up your budget. You can choose a daily maximum (which is required), and also a total budget (which is optional). Then you have a couple of options for setting your pricing. You can either bid automatically, or set your bid price manually by using their Twitter Ad Pirates

14. recommended bids for each type of campaign. Automatic bidding is the easiest option, but you may notice spikes in pricing that leave you with a nasty surprise later, so you will want to keep an eye on your campaigns if you choose automatic bidding. Finally, you have to choose your creative. You can promote existing Tweets or create an entirely new one for your ad, including adding media. Then just click ?Publish Tweet? to launch the ad, and you’re done! Twitter Ad Pirates

15. Creating Effective Ads As you probably know, it’s not enough just to run an ad. Any type of ad must be optimized well for maximum conversions. Let’s take a look at some ways to get the most out of Twitter ads. Tweet Length Remember that a Twitter ad must fit within the 140-character limit (unless you’re using an ad format that doesn’t publish a Tweet, such as Followers). This means you must be concise with your ad. Say what needs to be said, but don’t go overboard. Studies have shown that the most effective promoted Tweets have between 120 and 139 characters. So try to say what you have to say in a reasonable number of characters, but don’t keep it too short. Use The Right Words Twitter Ad Pirates

16. There are certain words that you can use in Tweets to increase your response. They’re a lot of the same words you may have heard work well in sales. Words include: You– You is one of the most popular words in sales, because people want to know how things benefit them. Focus on what you have to offer your potential customers. Free– This one is obvious. People love free. Now– Now provides a sense of urgency, making people feel they need to respond right away. You can also use hurry, quick, limited, while supplies last, or other similar terms. New– Anytime people think they can be one of the first to try something, it makes them happy. Don’t Include Prices If you want people to re-tweet your ads, don’t include prices. Ads with prices are 30-35% less likely to be liked and re-tweeted. So unless your prices are so low they are unbelievable, leave them out. Twitter Ad Pirates

17. Use a Specific Landing Page Try to make a landing page that fits specifically with your Twitter ad, because you’ll leave users with a much more favorable impression if the Tweet matches the landing page. For example, if you have a promo code for Twitter users, create a special landing page that has that promo code on the page so it matches your ad. Include Images or Cards Ads without images or cards included get much less attention. Make sure you attach an image to your ad or use a website or app card as appropriate. Ads with images or cards are several times more likely to be liked and re-tweeted. Twitter Ad Pirates

18. Target Like A Boss Targeting is definitely one of the most important elements of running an ad, but Twitter makes it WAY easier than some places. For example, running an ad on Facebook can be a nightmare in some subject areas, because there’s literally nothing available to target. The best thing you can do is target something slightly similar. For example, if you want to target a very specific type of novel reader (in a genre that isn’t big enough to have its own ?interest? or any authors that are traditionally published and popular enough to be targetable) on Facebook, the best you can do is target people who read a similar genre. Not very effective. But on Twitter, you can target by #hashtag, by interests, by the TV shows they watch, and (best of all, perhaps) you can even target a specific user’s followers! That means you could, for example, find several people in your genre and target all of their followers! Super effective! Twitter Ad Pirates

19. It should be relatively easy to figure out how to target for your particular product since there are so many options for targeting, but you may want to run different ads based on what you target. For example, if you have a retro-style video game you want to promote and you want to target fans of Pac-Man and fans of Donkey Kong, you would want to use two different images and two different forms of ad copy to adjust the ad to what you’ve targeted. Targeting the fans of your competitors is probably one of the most effective ways to reach the audience you need to reach, so that’s a great place to start. If you don’t have any competition to target, such as when you have a product that is so new or innovative there’s no true competition, you can target complimentary accounts. For example, if you created a unique kitchen tool, you could target accounts like Food Network and Food & Wine Magazine. Twitter has a great article on targeting best practices here: >> https://business.twitter.com/en/targeting.html Twitter Ad Pirates

20. Conclusion Twitter ads can be remarkably effective if you are careful with your targeting and your ad creatives. You may want to experiment with different combinations until you find the ad that gets the best result at the lowest cost, but once you do you may find Twitter outperforms other platforms for the price. Don’t forget to use some of the techniques you’ve learned in this guide for creating more effective ads. Use images, use the right words, don’t include prices. These tips will help you create ads that will get results. Don’t forget to check out Twitter’s targeting best practices, as well. They have some very good tips for helping you find just the right methods for targeting just the right audiences. I wish you the best of luck with your Twitter promotions! Twitter Ad Pirates

21. Resources You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be Twitter Ad Pirates

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23. YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Top Twitter Tools Daily 140 product hunt Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about. === Audiense Audiense social marketing platform provides a range of solutions: Listening & Insights, Social Marketing, Social Advertising, Audience Management. === Twitonomy Twitonomy is a Twitter analytics application that helps its users get the most out of Twitter. === Klear Twitter Ad Pirates

24. Klear is a social media analytics and intelligence platform that provides social data services for brands, agencies and enterprises. === Blue nod Bluenod is a simple way to find influencers with Twitter visualization. === Analytics twitter Twitter's analytics help you understand how the content you share on Twitter grows your business. === Social bearing Social bearing is a powerful Twitter analytics. Find, filter and sort tweets or handles by influence, engagement, sentiment, location and more === Apple itunes Apple iTunes is a software application for downloading, playing and managing audio and video files. The application also provides users with easy access to the iTunes Store. === Twitter Ad Pirates

25. Beat strap BeatStrap makes it easier for teams to cover live events on Twitter. Using the web-based application, news organizations and brands can assign multiple correspondents to live blog breaking news events and sports matches as they happen, while still keeping the coverage cohesive and on-message. === Tweet chat TweetChat is where the world comes to chat. A Twitter chat platform which allows users to participate in real-time hashtag conversations, visit and share === Twubs - twitter chats Twubs is the best place to host and participate in Twitter Chats. === Tw chat TwChat is a platform that was designed to fix a very specific problem. Which Twitter is a great network, and chats are held their frequently, it isn't the most convenient method of communication. === Twitter Ad Pirates

26. Nuzzel Nuzzel is the super-easy way to see news from your friends. We created Nuzzel to solve the problems of social overload. === Twipho Twipho is a Twitter tool that lets you know what is happening on Twitter right now through photos. It can find images from twitpic.com, img.ly and yfrog.com embedded into Tweets. === Digg deeper Digg Deeper, a new feature that shows you what links your friends are sharing on social networks in real-time. === Latest An automatic list of the 10 best links from Twitter right now. === Twurly Twurly is a free email service to keep track of the links being shared on Twitter. === Twitter Ad Pirates

27. Filta If you're visiting a new city and want to get beers, or looking to hire someone for that awesome app you are building, you can quickly search and organize them using Filta. === Crowd fire app Crowd fire app is the best social media tool for online marketing. Use Crowdfire for publishing, social analytics and to grow your Instagram and Twitter === Manage flitter ManageFlitter provides a set of tools that allows Twitter users to effectively curate, prune and grow their Twitter account. === Tweepi Tweepi is a powerful tools to manage and grow their following on Twitter. === Does follow DoesFollow is a simple twitter app that will tell you if a particular user follows you or not. === Twitter Ad Pirates

28. Commun it account session Commun.it is a robust relationship management tool for managing Twitter relationships and generating potential leads for your online business. Essentially, Commun.it helps you track all major interactions in your Twitter community so that you can nurture valuable relationships. === Twindr me CLEAN YOUR TWITTER FEED. SWIPE left to unfollow. That's it. === Tool set Tool set easily grows your Twitter followers. All the marketing tools you need to help grow your twitter account. === Link reaser Expand your audience on Twitter and discover the tweets from twittos who really matter to you === Like explorer Like Explorer is one such content marketing tracking tool that helps the user to find out how many people liked your content on social media channels. === Twitter Ad Pirates

29. Tw Birthday Celebrate your Twitter birthday, find out when your friends were born on Twitter! === Bio is changed Bio is changed will send you an email when someone modifies his bio or profile picture on Twitter. It is also possible to receive daily or weekly reports about Twitter friends. === Happy cyborg Happy Cyborg is a web application that learns your personality and acts as you would on Twitter. ifttt If This Then That (IFTTT) offers a great set of automation “recipes”. These check a condition and make an action when that condition is completed - an example would be when you post a picture to Instagram, also post it to Twitter or Pinterest. === Moz cast MozCast is a weather report showing turbulence in the Google algorithm over the previous day. Twitter Ad Pirates

30. === Save Publishing Save Publishing, is a free marketing tool that identifies snippets less than 140 characters to share on Twitter. === Zapier Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, MailChimp, and over 750 more. === Must be present Gauge your brand's social responsiveness in real-time and compare yourself against industry benchmarks. === Group tweet GroupTweet allows multiple contributors to update a single Twitter account === Storify Storify is a social network service that lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram. === Twitter Ad Pirates

31. Tweet topic explorer Tweet Topic Explorer is a fun online tool that retrieves recent tweets and displays the most common words in those tweets. === Listen to twitter product hunt Listen to Twitter allows you to convert the sentiment of any topic into a unique musical melody in real-time. === Thunder clap product hunt Thunderclap - Amplify any message using social media. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob- style, so it rises above the noise of your social networks. === Twitfay A growth hacking tool that schedules Twitter favorites or likes, unfavorites, retweets and generates auto followers with unprecedented ease. === Co schedule click to tweet Twitter Ad Pirates

32. CoSchedule is a drag-and-drop editorial calendar for WordPress. It allows you to easily create tweetable content for your readers right from WordPress. Make it easy to share your content on Twitter, and grow your traffic. === Bedazzle Gordon product hunt With Bedazzle, you can write "rich text" on Twitter! Kinda, sorta, but not really. Faux rich text via unicode. Bedazzle is a Chrome extension which adds unicode transforming functions to your Tweet editor on twitter.com === Pull quote product hunt Pullquote makes it easy to tweet quotes and images, quotecast, and annotate and collect quotes. Activate your online reading! === Ctrlq ctrlQ.org is a single-purpose web site that finds RSS feeds based on any search terms you enter. It's handy for sites that seem built for following via feeds, but don't make their RSS address easy to find. === Twitter Ad Pirates

33. Pork io product hunt It allows users to compose an entire tweetstorm which will be automatically sent out to all their followers. === Moz followerwonk Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics, find and connect with new influencers in your niche, use super-actionable visualizations to compare your social graph to others, and easily share your reports with the world === Tweriod Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet. === Get nudge Nudge is a simple tool for community managers and customer service teams. Get organized, respond to Tweets, plan follow ups, and more—in seconds. Bookmarks Jazzy apps Twitter Bookmarks is an easy way to create bookmarks to your favorite things on Twitter. Jump straight to user profiles, tweets, lists, or searches directly in the official Twitter app. Also works with Tweetbot 3! Or you can quickly tweet inside the app. Twitter Ad Pirates

34. === Follow fly Follow fly is a social media aggregator that brings in feeds from Twitter, Facebook, Instagram, YouTube, and Reddit AMAs === twitter feed Twitterfeed is one of the most popular tools people use to connect RSS feeds so that posts are automatically posted to multiple accounts. === tweepi Tweepi is a powerful tools to manage and grow their following on Twitter. === status brew Statusbrew helps you track your followers, followings, fans, mutual followback, non followers etc. === moz follower wonk Followerwonk helps you explore and grow your social graph. === Twitter Ad Pirates

35. twi angulate Twiangulate is the leading tool for search, analytics and mapping of connections between Twitter friends and followers. === ads twitter Twitter Ads objective based campaigns are designed to help you achieve results that drive action and add value to your business. Create campaigns tailored for a variety of business goals, from driving website traffic to increasing brand awareness. === hashtagify hashtagify.me is a hashtag search/discovery engine. It's free and gives you some basic analytics data too. === Tweriod Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet. === Twitter Ad Pirates

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38. Content Curation Tools Social Media Tools PPC Tools Content Optimization Tools Rank Tracking Tools Tops Keyword Research Tools Keywords Ideas Tools Technical Seo Tools Top Seo Tools Link Building Top Seo Tools Top Landing Pages Creators Twitter Ad Pirates

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47. Monitoring Sharing Tools Internet Marketing Top Forums Internet Marketing Newsfeeds Internet Marketing Top Sites Twitter Ad Pirates