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2012 RJI-DPA Mobile Media News Consumption National Survey

2012 RJI-DPA Mobile Media News Consumption National Survey. Roger Fidler Program Director for Digital Publishing Director of RJI Digital Publishing Alliance Donald W. Reynolds Journalism Institute fidlerr@rjionline.org. University of Missouri. Missouri School of Journalism. Overview.

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2012 RJI-DPA Mobile Media News Consumption National Survey

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  1. 2012 RJI-DPAMobile Media News ConsumptionNational Survey Roger Fidler Program Director for Digital PublishingDirector of RJI Digital Publishing AllianceDonald W. Reynolds Journalism Institutefidlerr@rjionline.org University of Missouri Missouri School of Journalism

  2. Overview 1,015 randomly selected participants completed the survey between Jan. 17 and Mar. 25. 44Average age; ages ranged from 18 to 88 18%Between 18 and 24 19%Between 25 and 34 13%Between 35 and 44 19%Between 45 and 54 19%Between 55 and 64 14% 65 years or older 56%Men University of Missouri Missouri School of Journalism

  3. Overview 57%Only had a cell phone 26%Had a cell phone and landline telephone 17%Only had a landline telephone 28%Over all owned at least one media tablet 31%Owned by men 26%Owned by women 52% Over all household income under $75,000 34% Over all household income above $75,000 14% Refused or didn’t know University of Missouri Missouri School of Journalism

  4. Mobile media devices used during the seven days prior to taking the survey 57% used a smartphone 39% used an Apple iPhone 66% averaged one or more hours per day 57% used it to consume news 21% used a large media tablet 87% used an Apple iPad 40% averaged one or more hours per day 31% used it to consume news University of Missouri Missouri School of Journalism

  5. Mobile media devices used during the seven days prior to taking the survey 13% used an e-reader 73% used an Amazon Kindle 36% averaged one or more hours per day 1% used it to consume news 7% used a small media tablet 69% used an Amazon Kindle Fire 43% averaged one or more hours per day 4% used it to consume news University of Missouri Missouri School of Journalism

  6. Mobile media devices used during the seven days prior to taking the survey 24% used some other mobile media device 30% used an Apple iPod Touch 48% averaged one or more hours per day 15% used it to consume news University of Missouri Missouri School of Journalism

  7. What are owners doing with their mobile media devices? 85% Interpersonal communication 40% averaged one or more hours per day 73%Entertainment 36% averaged one or more hours per day 68%Web searching and surfing (non-news) 16% averaged one or more hours per day 63%Keeping up with the news 17% averaged one or more hours per day University of Missouri Missouri School of Journalism

  8. What are owners doing with their mobile media devices? 58% Social media and networks 16% averaged one or more hours per day 54%Leisure reading 17% averaged one or more hours per day 49%Financial activities 4.5% averaged one or more hours per day 42%Creating, editing, managing content 6% averaged one or more hours per day University of Missouri Missouri School of Journalism

  9. What are owners doing with their mobile media devices? 40% Work-related activities 16% averaged one or more hours per day 34%E-Commerce 2% averaged one or more hours per day 25%Educational activities 9% averaged one or more hours per day 10%Other activities 24% averaged one or more hours per day University of Missouri Missouri School of Journalism

  10. What presentation formats did owners of mobile media devices prefer for reading news? 54% News organization websites 22%News organization apps 7% Social media websites or apps 7%News aggregator apps 1%Digital replica editions 1% Blogs 1% RSS Feeds University of Missouri Missouri School of Journalism

  11. How do mobile devices compare with traditional media for consuming news? 53% Better than printed newspapers or newsmagazines 18% Worse than printed newspapers or newsmagazines 50% Better than television news programs 21%Worse than television news programs 62% Better than radio news programs 13%Worse than radio news programs University of Missouri Missouri School of Journalism

  12. Likelihood of purchasing a mobile media device in the next six months 28%over all said they are considering purchasing a mobile media device. 44% Likely to purchase a large media tablet 78%now would choose an Apple iPad 37% Likely to purchase a smartphone 52% now would choose an Apple iPhone 9% Likely to purchase a small media tablet 50%now would choose a Kindle Fire University of Missouri Missouri School of Journalism

  13. Likelihood of purchasing a mobile media device in the next six months 28%over all said they are considering purchasing a mobile media device. 6% Likely to purchase an e-reader 59% now would choose a Kindle 14%Likely to purchase some other device 13% now would choose an Apple device 9% Are unsure of what they would purchase University of Missouri Missouri School of Journalism

  14. Current subscribers to printed newspapers and/or newsmagazines 40%over all said they currently subscribed to at least one newspaper or newsmagazine. 76% subscribed to a local daily or Sunday newspaper 31% subscribed to a newsmagazine 29%subscribed to a weekly community newspaper 17% subscribed to a national newspaper University of Missouri Missouri School of Journalism

  15. Over all attitudes toward the news media and journalists Statement: Professional journalists play a vital role in our society. 73% Agree 16%Neutral 10% Disagree Statement: I prefer news stories produced and selected by professional journalists. 63% Agree 25% Neutral 12% Disagree Statement: I prefer to get only the news that interests me. 44% Agree 22% Neutral 34% Disagree University of Missouri Missouri School of Journalism

  16. Over all attitudes toward the news media and journalists Statement: I expect to get all my news from mobile digital devices within the next 10 years. 36% Agree 19%Neutral 45% Disagree Statement: I consider some advertising to be useful content. 35% Agree 30% Neutral 36% Disagree Statement: I don't trust the mainstream news media. 31% Agree 32% Neutral 37% Disagree University of Missouri Missouri School of Journalism

  17. Over all attitudes toward the news media and journalists Statement: News is news; it doesn't matter to me who produced it. 24% Agree 15%Neutral 61% Disagree Statement: I am willing to pay extra to get my news without advertising. 23% Agree 19% Neutral 58% Disagree Statement: I prefer to get most of my news from friends I trust. 21% Agree 19% Neutral 60% Disagree University of Missouri Missouri School of Journalism

  18. Diving into MobileThe mobile phone and tablet products of dailies and weeklies Mike Jenner Professor and Houston Harte ChairMissouri School of Journalismjennerm@missouri.edu University of Missouri Missouri School of Journalism

  19. Overview Two national phone surveys of newspaper publishers completed in 2011 310 Daily publishers 78%response rate 400Weekly publishers 85% response rate University of Missouri Missouri School of Journalism

  20. Mobile phone products Mobile app activity correlates with newspaper size 62%of dailies with a circulation of 25,000 or morehad a mobile phone app in 2011. University of Missouri Missouri School of Journalism

  21. Mobile phone products Mobile app activity correlates with newspaper size 21%of dailies with a circulation of 25,000 or lesshad a mobile phone appin 2011. University of Missouri Missouri School of Journalism

  22. Phone app plans 59%of daily newspapers that didn’t offer a mobile phone app in 2011 are planning to offer one sometime this year. 45%of those newspapers plan to charge University of Missouri Missouri School of Journalism

  23. Phone apps: Weeklies Mobile app activity correlates with newspaper size 7%of weeklies offeredphone appsin 2011 28% plan to offer one this year 37% of those planto charge University of Missouri Missouri School of Journalism

  24. Tablet apps/sites Four out of 10 larger dailies offered a tablet product in 2011 39%of dailies with a circulation of 25,000 or more had a tablet product. University of Missouri Missouri School of Journalism

  25. Tablet apps/sites 48%of daily newspapers that didn’t offer a tablet product in 2011 are planning to offer one sometime this year. 35%of those newspapers plan to charge University of Missouri Missouri School of Journalism

  26. Tablet apps/sites One in 10 smaller dailies offered tablet products in 2011 9%of dailies with a circulation less than 25,000had a tablet productin 2011. University of Missouri Missouri School of Journalism

  27. Print/digital revenue Today: Portion of total revenue from print University of Missouri Missouri School of Journalism

  28. Print/digital revenue In 3 years: Portion of revenue from print University of Missouri Missouri School of Journalism

  29. Print/digital revenue Today: Portion of revenue from digital University of Missouri Missouri School of Journalism

  30. Print/digital revenue In 3 years: Portion of revenue from digital University of Missouri Missouri School of Journalism

  31. Paid content models Smaller papers adapting more quickly 46%of dailies with a circulation less than 25,000are chargingfor some online content. University of Missouri Missouri School of Journalism

  32. Paid content models Smaller papers adapting more quickly 24%of dailies with a circulation morethan 25,000are chargingfor some online content. University of Missouri Missouri School of Journalism

  33. Plans to charge University of Missouri Missouri School of Journalism

  34. Please visitwww.RJIonline.org Roger Fidler Program Director for Digital PublishingReynolds Journalism Institutefidlerr@rjionline.org Mike Jenner Professor and Houston Harte ChairMissouri School of Journalismjennerm@missouri.edu Ken Fleming, Ph.D. Associate Director of ResearchReynolds Journalism Instituteflemingk@missouri.edu University of Missouri Missouri School of Journalism

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