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Kate Reigle November 29, 2011

Kate Reigle November 29, 2011. About the Company. D evelops the Windows PC operating system, the Office suite of productivity software, and enterprise server products

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Kate Reigle November 29, 2011

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  1. Kate Reigle November 29, 2011
  2. About the Company Develops the Windows PC operating system, the Office suite of productivity software, and enterprise server products The Windows PC and Office franchises collectively account for nearly 60% of the firm's revenue, and the server and tools business contributes 24%. Other businesses include: Xbox 360, Bing, business software, and software for mobile devices.
  3. Strengths Brand Recognition Rapid product innovation Microsoft Office Customer Support
  4. Weaknesses Slow to realize opportunities Google vs. Bing Insignificant presence in the smartphone market
  5. Opportunities Xbox 360 video game Smartphone market Cloud computing
  6. Threats Apple products Other manufacturers such as IBM, Sun, and Oracle Disappearing need for PCs due to increase in mobile technology Piracy
  7. Recent News Partnering with TechStars to leverage the Kinect in different ways Operation in Our Sites Regulation Oct. 20: first time Microsoft has posted a year-over-year gain in Windows revenue since the end of 2010. Revenue in the Windows division grew nearly 2%
  8. Checklist Meets 6/10 criteria
  9. YTD Chart http://finance.yahoo.com
  10. Competitor Chart
  11. Recommendation Morningstar Fair Value: $32.00 Consider Buy: $22.40 Consider Sell: $43.20
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