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Using TouchPoints to Engage and Inspire

Using TouchPoints to Engage and Inspire. The Brief:. The Sun’s Multi Platform Offering. Under 35s Reading Behaviour. The Sun Newspaper. % of people reading. Source: Touchpoints 2014. Under 35s Reading Behaviour. The Sun Newspaper and iPad App. % of people reading.

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Using TouchPoints to Engage and Inspire

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  1. Using TouchPoints to Engage and Inspire

  2. The Brief:

  3. The Sun’s Multi Platform Offering

  4. Under 35s Reading Behaviour The Sun Newspaper % of people reading Source: Touchpoints 2014

  5. Under 35s Reading Behaviour The Sun Newspaper and iPad App % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

  6. Under 35s Reading Behaviour The Sun Multi-Platform % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

  7. Opportunity 1: Early Birds The Sun iPad App % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

  8. Opportunity 2: Afternoon Digest The Sun Newspaper % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

  9. Opportunity 3: Evening Download The Sun Website and Smartphone App % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

  10. Under 35s Mood in the Morning % of Under 35s experiencing mood Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

  11. Under 35s Mood in the Afternoon % of Under 35s experiencing mood Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

  12. Under 35s Mood in the Evening % of Under 35s experiencing mood Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

  13. Creative Messaging: The Morning iPad Using mood to inspire messaging and position

  14. Creative Messaging: The Afternoon Newspaper Using mood to inspire messaging and position

  15. Creative Messaging: The Evening Website and Smartphone Using mood to inspire messaging and position

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