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Are We Ready for the Small Screen Revolution? Insights from Telenor Serbia

As mobile technology evolves, the shift towards small screen surfing is becoming monumental. Marek Sláčík, Chief Marketing Officer at Telenor Serbia, discusses how consumer habits are changing from 2010 to 2015, with significant growth in smartphone usage (from 33% to 82%) and mobile internet access. With projections showing that nearly 60% of connected Serbian households will rely on WiFi, Telenor is poised to meet this demand. Are we ready for this transformation? Discover how Telenor is adapting to the growing digital landscape and what the future holds.

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Are We Ready for the Small Screen Revolution? Insights from Telenor Serbia

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Presentation Transcript

  1. Are we ready for small screen surfing? Marek Sláčík Chief Marketing Officer Telenor Serbia

  2. It IS coming. It’s going tobe HUGE.

  3. 2011 USA Serbia 33% 2015 CEE Sources: Nielsen, Analysys Mason

  4. Future household in Serbia The increasingly connected Serbian household(2010 to 2015 development) 1233% smartphones 8290% mobile phones ~30% WiFi enabled 2039% small-screen internet 3955% of HH will have ADSL or cable 1060% of all connected HHs will use WiFi Source: Analysys Mason, team analysis *2010 to 2015 development

  5. Are we ready?

  6. Pametna mreža

  7. Opera Mini, Telenor KLIK and Ringier From 20k to 160k users in 4 months

  8. 50– 100kb/s 2 – 5Mb/s 1 – 2Mb/s 5 -10Mb/s

  9. Data users out of Telenor postpaid customers 42% 29% 25%

  10. Data users out of Telenor postpaid customersSmall screen share 42% 29% 88% 25% 80% 83%

  11. Smartphone visits to Telenor website have grown 100% year on year

  12. Are we ready?

  13. NO

  14. Under construction

  15. Feel like sharing? • Your experience? • Case study? Idea?

  16. Open doors Telenor is your partner.

  17. Marek Sláčík Chief Marketing Officer Telenor Serbia

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