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Membership Growth/Retention: Tools for Success

Membership Growth/Retention: Tools for Success. Mike Gochnauer, CPIM CSCP Industrial Crescent Executive Vice President. Who is it Important to, and Why is it important? You, because APICS provides the educational resources to help you in your career path. Your employer,

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Membership Growth/Retention: Tools for Success

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  1. Membership Growth/Retention:Tools for Success Mike Gochnauer, CPIM CSCP Industrial Crescent Executive Vice President

  2. Who is it Important to, and Why is it important? You, because APICS provides the educational resources to help you in your career path. Your employer, because with the application of your increased knowledge you will support a better managed, more productive, & profitable enterprise. Your country, we need to maintain our leadership role as the best producing country to lead the world to better economic times. APICS Membership is Important

  3. Where has the economy been and where is going. Where has APICS been and where is going Society Region/District Local: APICS, Industrial Crescent Chapter #152 What are the best practices to move forward Where does Membership Stand

  4. The Countries EconomyJan 2005 thru May 2009 -34.1% from high to current

  5. Membership Declining, but less Radically -21.7% from high to current Data: www.cbox.apics.org/Membership/Program/Pages/default.aspx

  6. Region/District Transition -24.9% from high to current

  7. South Carolina 3rd Highest Unemployment -40.5% from high to current

  8. July 2005 257 Members Membership Then

  9. Membership Now

  10. Retention is a Big Issue Retention Impact Lost almost as many members that was peak of 2005 Corporate or Enterprise Retention Impact

  11. District Webinar – Knowledge Sharing Third Wed. of each month – FREE – Noon – 1 pm (eastern) May 20 BroadcastTopic:  Thriving In A Down Economy: Chapter Officers           Sharing Their Secrets To SuccessPresented By:  Latanya Blue                     Vice President of Membership                     APICS Triangle Chapter                     Wilfrid Caragol, CPIM, PMP                     Vice President of Finance and Senior Advisor APICS Puerto Rico Chapter Opportunities & Solutions

  12. Latanya Blue, Vice President of Membership Steps to Success Establish Strategy & Metric for Membership Activities Communicate & Maximize APICS Benefits Organization of Member Program Company Coordinator Program Retention Program Membership Metrics Student Chapters APICS Triangle Platinum Chapter

  13. CRES to Recruit Additional BOD Members

  14. Industrial Crescent Chapter to Re-energize CCP Company Coordinator Accelerate Member Activity Encourage Recruiting, Retention, & Recovery Involve Associated Companies Tours Speakers Training Recognition Company Coordinator Program

  15. Retain/Recover Suspend Members Goal 10% Accelerate Member Activity Have new directors call 6 members each month to: Validate contact information Remind them of the PDM’s, Remind of Education Schedule Remind of Certifications and Schedule Retention Program

  16. Increase Awareness in the Institutions of Higher Learning in the South Carolina Upstate (CRES) Piedmont Technical College’s Spartanburg Community College Greenville Technical College Clemson USC/Upstate Furman University Tri-County Technical College Student Chapter Involvement

  17. Your Turn Q & A Michael Gochnauer, CPIM, CSCP Sr. Consultant Operations Associates, Inc. Office: 864-752-2313 mikegochnauer@operationsassociates.com Creating value through customized global supply chain solutions www.operationsassociates.com

  18. Membership Growth/Retention:Tools for Success Ken Perry, CFPIM Appalachian Chapter

  19. You are the public face of the Chapter! Greet visitors to PDM’s and other events (get their business cards if possible) Email them the next week thanking them for coming. Add them to any email meeting broadcast list you may use. Ask if they are interested in any particular topics, education, etc. Introduce them at the PDM as visitors and help them feel welcome. Membership

  20. Check your membership updates every month on a pre-set date (first Monday…) Send emails to new members welcoming them to the chapter. Include your chapters website and announcements of upcoming events. Add them to your chapter distribution email list. Membership Updates – New members

  21. Email them when the first notice to renew is sent Call if they show dropped and find out why they decided not to renew (company situation, job change, etc). Record these for the Board to Review. If a person has left the company, find out other contacts at that company would might wish to join. Remember: It takes less effort to keep the members you have than to recruit new ones! Membership Updates – Dropped

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