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Maximizing AFP Membership Retention Strategies

Learn key tactics to retain AFP members for budget sustainability, program success, and diverse leadership. Focus on engaging new and veteran members effectively, utilizing resources, and improving retention rates.

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Maximizing AFP Membership Retention Strategies

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  1. Membership Retention Communicating the Value of AFP Friday, October 1, 2010 9:30 – 10:45 AM

  2. Welcome and Agenda Communicating the Value of AFP Friday, October 1, 2010 9:30 – 10:45 AM

  3. Retention of New Members • Engaging Veteran Members • Special Cases • Resources from IHQ • Sharing Effective Practices

  4. Focus on keeping the members you already have • Member retention is down from 77% to annual average of 71% • Low retention affects your budget, programming, diversity, volunteer leadership, advocacy efforts and more. • Keeping your current members has a greater ROI than seeking new members.

  5. Retention begins the moment you get a new member! • Make them feel welcome • Buddy system • Welcome message • New member orientation

  6. Retention of new members • Help them use their benefits • Engage them immediately

  7. Engaging More Veteran Members • Make them feel valuable • Ask them to share knowledge • Let them “spout off”

  8. Engaging More Veteran Members • Remind them to use their benefits • Ask them to do something specific • Target a discrete project • Escalate their involvement with AFP International

  9. Special Cases • Economic challenges • Retention scholarship • Installment program

  10. Special Cases • Introductory membership category • Communicating the dues “step-up”

  11. My AFP Profile • http://www.afpnet.org/About/content.cfm?ItemNumber=3083&navItemNumber=531 • AFP Online Membership Toolkit: • http://www.afpnet.org/Audiences/ChapterNewsDetail.cfm?ItemNumber=1693#memchair • AFP Information Central: • https://reports.afpnet.org/index.html • AFP Printed Marketing Materials and Logos for Chapter Use • http://www.afpprintq.com/

  12. Ann Hale, CFRESenior Development Officer Big Brothers Big Sisters of Alaska Ann.hale@bbbs.org Alice Ferris, ACFRE Goalbusters, LLC, Partner Alice.ferris@goalbusters.net

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