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Membership and Retention District 9680. Membership PDG Tony Castley District Chair – Club Extension RI Committee- Membership & Retention 2011. Membership “Doing excatly what we did yesterday and expecting a different outcome - is stupidity”. Meaning behind the Membership Logo.
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Membership and Retention District 9680 Membership PDG Tony Castley District Chair – Club Extension RI Committee- Membership & Retention 2011
Membership “Doing excatly what we did yesterday and expecting a different outcome - is stupidity”
Meaning behind the Membership Logo Organizing new clubs Retention Recruitment
World Membership Figures 10 year world membership at June 30th Loss/gain countries in the last 5 years
Members Ages Member Age Worldwide Member Ages in Australia,New Zealand & Pacific Islands
Working & Retired Working & Retired Members Worldwide Working & Retired Members in Australia, New Zealand & Pacific Islands
Years of Membership Years of Membership Worldwide Years of Membership in Australia,New Zealand & Pacific Islands
Male & Female Members District 9680: 22.8% 2009 2011
Club Meeting TimeDistribution Australia, New Zealand & Pacific Islands Worldwide
Club StatisticsAustralia & New Zealand Members & Clubs for Australia, New Zealand & Pacific Islands
Club Characteristics Action steps: • Use Organizing New Clubs (808) to learn about the process of starting a new club. • Consider sponsoring a new club in an underserved geographic location in your community. • Start new clubs that focus on a particular demographic group that may not be served with a community’s current club. Perform the Membership Diversity Assessment in Club Assessment Tools to see if any demographic groups are underrepresented in your club, and determine if a new club could respond to those needs. • Consider starting a Rotary e-club. Recent Council legislation approved the establishment of up to two Rotary e-clubs per district. E-clubs may be a viable option in your area for members who find it difficult to attend in person meetings. Review What You Need to Know about Rotary E-Clubs. Number of Clubs Over the past five years, the region of Australia/ New Zealand/Pacific Islands has lost 37 clubs, which represents a 2.5% loss. This compares to a 4% growth in the number of Rotary clubs worldwide over the same time period. New clubs are a crucial part of overall membership growth in a region. Establishing new clubs can be an effective way of responding to the changing needs of a community - whether demographic, geographic, or even economic. Perform the Membership Satisfaction Survey in Club Assessment Toolsto gauge members’ happiness with the time your club meets, and consider sponsoring a new club that meets at a time more convenient for a significant percentage of your club members and may also appeal to potential new members.
New Clubs at New Times • Breakfast Clubs- 7.15-8.30 am • Coffee Clubs – 8.00 – 9.00 am • Lunch Clubs • Supper Clubs- 8.00 to 9.30 pm • Satellite Clubs • Ethnic Clubs • Hobby and Recreational Club • E-Clubs
New E-Clubs • E-Clubs began 10years ago with E-Club One. • Recent Council legislation approved up to two Rotary E-clubs per district. • 36 Rotary E-Clubs in the world. • First E-Club in Australia was chartered in our District 9680 sponsored by Rotary Club of Epping October 14th, 2011 • www.rotary-eclub-greatersydney.org
It’s your Rotary Club ! • Discuss and decide what you want your Club to be, and to do? • If you want it to be different then you have to do something different. Remember that saying: “Just doing the same thing over and over and expecting a different outcome – is a sign of stupidity!” • If you want change you need to decide what changes and then plan how to get there.
Recruiting new members • Phone , visit acquaintances • Talk to tradespeople, suppliers, professionals. • Be well prepared when you talk to others about Rotary. • Follow up, it will take much more than one call • Talk to other organisations • Invite people to quality nights and functions • Keep a data base of prospective members, alumni etc.
Recruiting New Members • 95% of what Rotarians do about membership is Discuss, Analyse, Seek Advise and Plan and while that’s important. • Nothing will change unless you actually do something! • And everyone can do something... But will you?