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Rotary Membership: Strategies for Recruitment & Retention

Explore effective strategies for recruiting and retaining Rotary members, including proactive approaches, mentorship programs, and membership retention initiatives.

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Rotary Membership: Strategies for Recruitment & Retention

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  1. Membership Recruitment & Retention Derrill Painter - District 5890 Membership Chair

  2. District Membership Trends2004-2017 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

  3. Goals for 2017-18 Marching Orders: From: DGE Bill Palko Your Mission, If You Should Accept, Is a Net Increase of +1 for clubs (< 50) +2 new Members for clubs (> 50) for the Rotary year! Is this Doable?? Absolutely…

  4. Cookbook Approach to Membership Recruitment & Retention

  5. MembershipCommittee Structure • Recruitment • Orientation • Mentoring • Retention • Catch ‘em • Teach ‘em • Coach ‘em • Keep ‘em

  6. Broad Brush Approach • Recruitment Must be Proactive and Appeal to all Generations • Guests Cannot Fall Through the Cracks • Red Badgers Must be Educated, Get Involved and Have a Fulfilling Experience • Make Everyone Feel Welcome • Mentor New and Existing Members • If We Can’t Keep Members, Everything Else We Do is Insufficient !!!

  7. Implement Proactive MembershipRecruitment • Conduct Classification Survey • Encourage Members to Identify Prospects & Invite to Rotary • Must Get Current Members to Buy Into Membership Drive • Provide Tools to Assist Members in Their Efforts

  8. Membership “Recruitment & Retention” Activity: Identify Membership Prospects

  9. Establish Proactive Guest Program • Be Extremely Friendly when Guests Come to the Meetings • Make Sure They have a Rewarding and Positive Experience • Don’t Let Guests & Visitors Slip Through the Cracks

  10. Improve New Member Program • Streamline the Approval Process • Develop Consistent Orientation Message (Rotary Information) • Set the Participation & Financial Expectations During Orientation • Conduct a Structured Induction

  11. Establish Mentor Program • Assign Mentor to Red Badger • Work with Red Badger’s Sponsor • Lead Red Badger Through the Process • Promote Red Badger Involvement AND Existing Member Involvement • Don’t Let Anyone Fall Through the Cracks!!!

  12. Establish Membership Retention Program • Develop Activities to Involve All Club Members • Identify Members Who Are Becoming Inactive • Take a Proactive Approach, Call • Offer Assistance to Those Members Who are Elderly, ill or Disabled. • Conduct Current Membership Survey • Don’t Let Anyone Fall Through the Cracks!!!

  13. Strengthen Family of Rotary • Schedule Club Socials • Encourage Members to Participate in Club Socials • Encourage Members to Get Their Spouses Involved in Rotary Functions

  14. Interface with Public Relations • Deliver Induction Pictures, Club Activities Along With Print Ready Copy to Local Media • Publish the Same in Club Newsletter • Remember, Members Like to be Recognized for Their Efforts, and “Everyone” Likes to See Their Picture in Print!!!

  15. Appeal to 25-55Age Group • Wants to Give Their Time & Talent, Not Just a Check • Wants More Information about Organization, Before Getting Involved • Tend to Distrust Large Organizations • More Likely to Choose Volunteer Activities that Provide Challenges & Social Connections 18

  16. Club Flexibility • Change Your Meeting Schedule • Vary Your Meeting Format • Relax Attendance Requirements • Offer Multiple Membership Types • Invite Rotaractors To Become Members of Your Club

  17. Member Buy In • Must Recognize the Problems, We are Getting Older!!! • Current Members Must Buy into Solution • Must Create Atmosphere Attractive to Younger Generation • You have Seen the Way of the Future

  18. Commitment • Change the Face of Our Club • Appeal to 25-55 Age Group • +1 or +2 New Member Positive Gains this Rotary Year Is Attainable • But, We Need Everyone’s Commitment to Make It Happen

  19. Questions? Contact Information: Derrill Painter derpaint@yahoo.com 832-473-5729 cell

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