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METHODOLOGY

METHODOLOGY. In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004: Questions included on the Lansdowne Omnibus survey

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METHODOLOGY

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  1. METHODOLOGY • In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004: • Questions included on the Lansdowne Omnibus survey • Interviews carried out with a nationally representative sample of adults aged 15+. • Interviews undertaken at 60 sampling points • Number of interviews completed: 1159 • Fieldwork dated: 3rd – 22nd July 2004

  2. The term heritage continues to be primarily associated with the past and historic buildings as well as culture dimensions such as language and music. However, there have been some notable increases in public associations between heritage and the natural environment, landscape and wildlife (particularly scenic views and coastlines). Nine in ten members of the public agree that it is important to protect our heritage and the percentage agreeing that it is ‘very’ important has increased from 46% in 1999 to 55% in 2004. Those resident in Dublin are most likely to make this claim with 71% agreeing it is ‘very’ important (vs. just 41% in 1999). Overall, there have been notable increases in positive attitudes towards heritage and there has also been some increases in the percentage that claim to be actively involved in heritage at a local level (albeit from a small base). SUMMARY & CONCLUSIONS - I

  3. SUMMARY & CONCLUSIONS - II Compared with the previous study, a significantly greater proportion of the public strongly agree that heritage protection is everyone’s responsibility (41% vs.28% in 1999) and that Government should offer incentives to people to encourage heritage protection (42% vs. 26% in 1999). One in three people strongly agree that there should be penalties for those who do not preserve heritage and one in five express the same sentiment in relation to using taxpayer’s money to fund heritage protection. However, it is worth noting that one in five strongly agree that heritage protection should not interfere with necessary development of infrastructure. Three quarters of those interviewed agree that there should be more information available on heritage in Ireland and approximately eight in ten believe that schools should play a more active role in heritage education. (In terms of primary sources of information about heritage, over a quarter are most likely to initially mention primary school).

  4. PROFILE OF SAMPLE 1999 SOCIAL CLASS SEX AGE REGION AREA 15-24 Dublin ABC1/F50+ Male Urban 25-34 Rest of Leinster 35-49 C2DE/F50- Munster Female Rural 50+ Connaught /Ulster

  5. Attitude to Heritage and Importance of protecting it

  6. IMPORTANCE OF PROTECTING OUR HERITAGE - I SEX AGE Total Male Female 15-24 25-34 35-49 50+ 2004 1999 2004 1999 2004 1999 2004 1999 2004 1999 2004 1999 2004 1999 Very important (4) Fairly important (3) Not very important (2) Not at all important (1) Don’t Know Ø Mean Score: 3.5 3.4 3.5 3.4 3.5 3.4 3.4 3.3 3.5 3.4 3.5 3.4 3.6 3.4 (Q.3)

  7. IMPORTANCE OF PROTECTING OUR HERITAGE - II SOCIAL CLASS PRESENCE OF CHILDREN REGION ABC1/F50+ C2DE/F50- Rest of Leinster Connaught /Ulster Dublin Munster YES NO 2004 1999 2004 1999 2004 1999 2004 1999 2004 1999 2004 1999 2004 1999 2004 1999 Very important (4) Fairly important (3) Not very important (2) Not at all important (1) Don’t Know Ø Ø Ø Mean Score: 3.6 3.5 3.5 3.3 3.7 3.3 3.5 3.3 3.4 3.5 3.6 3.5 3.5 3.4 3.5 3.4 (Q.3)

  8. PERCEIVED BENEFITS OF PROTECTING OUR HERITAGE - I Protecting our Heritage Important % Not important % Keeping our own identity/tradition and passing it out the next generation 39 11 16 4 37 19 Preserving our culture/old things 16 3 Keeping in touch with the past for future generations/learning from the past** 32 14 13 - 38 28 Tourism enhancement 23 22 27 9 Knowing the past/where we come from** 17 11 Pride in our country/nationality/ in being unique people* 26 12 7 2 Leaving something for the younger generation to visit/to see* 25 9 11 4 Note: Open-ended question in 1999 ** Combined score in 1999 was 28%; combined score in 2004 is 49% (Q.4)

  9. PERCEIVED BENEFITS OF PROTECTING OUR HERITAGE - II Protecting our Heritage Important % Not important % Protecting our roots 23 4 5 1 Economic benefits 10 6 Educating people 9 17 2 2 Health benefits 6 12 Enhancement of people’s enjoyment/ of human experience 3 2 Other 2 2 10 11 Don’t Know 3 11 - - (Q.4)

  10. ATTITUDE TO HERITAGE IN GENERAL - I Strongly Agree (5) Slightly Agree (4) Slightly Disagree (2) Strongly Disagree (1) Neither/ Don’t Know (3) Mean Score 5 4.63 Ø Ø Heritage should be protected 9 4.54 - 11 4.48 I am proud of Heritage in Ireland Ø 16 4.34 - Schools should play a more active role in Heritage education 15 4.33 17 4.19 Government should offer incentives to people to encourage Heritage protection 16 4.28 23 4.06 20 4.19 Heritage protection is everyone’s responsibility 20 4.05 Indicates an increase vs 1999 (Q.9)

  11. ATTITUDE TO HERITAGE IN GENERAL - II Strongly Disagree (1) Strongly Agree (5) Slightly Agree (4) Slightly Disagree (2) Neither/ Don’t Know (3) Mean Score There should be more information available on Heritage in Ireland 23 4.15 28 3.90 25 3.93 People should be penalised for not preserving Heritage 36 3.64 I would like to know more about Heritage in Ireland 26 3.84 25 3.67 No matter how much money it costs our Heritage should be protected 22 3.83 25 3.87 Heritage is protected for the tourists’ benefit 19 3.67 22 3.63 (Q.9)

  12. ATTITUDE TO HERITAGE IN GENERAL - III Strongly Agree (5) Slightly Agree (4) Slightly Disagree (2) Strongly Disagree (1) Neither/ Don’t Know (3) Mean Score 33 3.61 Taxpayers’ money should be used to fund Heritage protection 42 3.33 Access to Heritage improves my quality of life * 30 3.57 Protecting our Heritage should not interfere with necessary development of our infrastructures etc. * 26 3.47 14 2.03 I am actively involved with Heritage at a local level 12 1.66 Those who agree this statement are more likely to be 35-49, C2DE, based in Munster. * Data not available for 1999 (Q.9)

  13. ATTITUDE TO HERITAGE IN GENERAL BY DEMOGRAPHICS- I SOCIAL CLASS AGE Agree Strongly % ABC1/F50+ % C2DE/ F50- % 15-24 % 25-34 % 35-49 % 50+ % Heritage should be protected 70 63 64 67 68 63 I am proud of Heritage in Ireland 61 64 50 57 57 51 Schools should play a more active role in Heritage education 50 48 48 38 43 43 Government should offer incentives to people to encourage Heritage protection 49 48 31 42 44 38 Heritage protection is everyone’s responsibility 47 36 41 43 43 37 There should be more information available on Heritage in Ireland 38 37 29 33 34 32 People should be penalised for not preserving Heritage 39 38 40 23 33 29 = above average = below average (Q.9)

  14. ATTITUDE TO HERITAGE IN GENERAL BY DEMOGRAPHICS - II SOCIAL CLASS AGE Agree Strongly % ABC1/F50+ % C2DE/ F50- % 15-24 % 25-34 % 35-49 % 50+ % No matter how much money it costs our Heritage should be protected 35 36 29 31 29 27 I would like to know more about Heritage in Ireland 33 31 31 24 31 29 Heritage is protected for the tourists’ benefit 26 27 25 26 21 25 Taxpayers’ money should be used to fund Heritage protection 26 24 16 24 24 19 Protecting our Heritage should not interfere with necessary development of infrastructures etc. 25 21 19 20 22 22 Access to Heritage improves my quality of life 22 20 15 17 21 18 I am actively involved with Heritage at a local level 7 10 8 8 10 9 = above average = below average (Q.9)

  15. Responsibility for Heritage

  16. BODIES RESPONSIBLE FOR HERITAGE - SPONTANEOUS AWARENESS Department of Environment Heritage and Local Government FAS Office of Public Works The Heritage Council Failte Ireland Local Heritage Centres An Taisce Heritage groups/ organisations (general) No organisation –the public County Council Other Local Historical Societies Don’t Know (Q.6)

  17. TOTAL AWARENESS OF VARIOUS ORGANISATIONS County Council FAS Local Historical Societies Department of Environment Heritage and Local Government Heritage groups/ organitions (general) Failte Ireland Heritage Council Local Heritage Centres Office of Public Works An Taisce (Q 6/7)

  18. BODIES INVOLVED WITH HERITAGE - PROMPTED 1999 % 1999 % (-) Local Heritage Centres (n.a) (-) FÁS (45) Department of Environment Heritage and Local Government (-) (52) Office of Public Works (-) (-) Local Historical Societies (n.a) (48) (-) Heritage groups/ organitions (general) (n.a) (-) An Taisce (36) (-) Heritage Council (50) (-) Failte Ireland (-) (n.a) County Council (46) (Q.8)

  19. Sources of information on Heritage

  20. SOURCES OF INFORMATION / EDUCATION ON HERITAGE - I 1999 1st mention % 2nd mention % Total % 1st mention % Total % TV (15) (52) Secondary school (13) (40) Primary school (16) (30) Parents/family/neighbours (9) (36) Visiting Heritage sites (6) (29) Literature/books (10) (46) Newspapers/magazines (8) (48) Local Heritage Society (5) (22) (Q.5)

  21. SOURCES OF INFORMATION / EDUCATION ON HERITAGE BY DEMOGRAPHICS - AGE SOCIAL CLASS Total % 15-24 % 25-34 % 35-49 % 50+ % AB % C1 % DE % DE % C2 % 59 55 55 TV 52 54 57 56 55 58 63 54 53 51 Secondary school 50 49 40 44 46 50 49 48 46 Primary school 48 40 46 44 46 51 59 44 46 Parents/family/neighbours 44 44 44 39 42 47 60 48 Visiting Heritage sites 43 40 44 37 37 46 50 Literature/books 37 38 41 42 42 42 32 39 43 43 45 40 Newspapers/magazines 34 40 39 38 36 30 28 28 28 Local Heritage Society 27 23 29 23 29 = above average = below average (Q.5)

  22. SOURCES OF INFORMATION / EDUCATION ON HERITAGE BY DEMOGRAPHICS - II AGE SOCIAL CLASS Total % 15-24 % 25-34 % 35-49 % 50+ % AB % C1 % DE % DE % C2 % National radio 32 35 29 18 29 27 28 22 27 Local radio 29 35 25 19 23 27 21 27 21 25 23 19 22 Local History Society 20 21 21 21 21 College/University 19 23 21 14 15 17 18 11 10 17 15 13 16 Visitors/Tourists/Friends 11 14 15 12 14 16 18 15 Internet 17 15 14 11 10 5 11 7 8 10 Work 9 9 8 6 2 8 4 7 4 5 4 3 5 5 Other = above average = below average (Q.5)

  23. Understanding and interpretation of Heritage

  24. WHAT WOULD BE DESCRIBED AS PART OF NATIONAL HERITAGE - I 2004 1999 Definitely Heritage Probably Heritage Unsure/ Don’t Know Definitely not Heritage Historic buildings Ø Castles - Pre-historic sites Monuments Archaeological objects Heritage gardens Architecture (Q.2)

  25. WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - II 2004 1999 Definitely Heritage Probably Heritage Unsure/ Don’t Know Definitely not Heritage Thatched cottages Churches Graveyards Geology/geological features Country houses Bridges Landscapes (Q.2)

  26. WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - III 2004 1999 Unsure / Don’t Know Definitely not Heritage Definitely Heritage Probably Heritage Railways Inland waterways (eg.rivers,canals) Wildlife habitats Parks Scenic views Fauna e.g. animals /wildlife (Q.2)

  27. WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - IV 2004 1999 Unsure/ Don’t Know Definitely not Heritage Definitely Heritage Probably Heritage Street-scapes Coast lines Seascapes Flora e.g. plants Ship wrecks Your back garden (Q.2)

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