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Business Communication

Effective communication is vital in all aspects of life, from business presentations to interpersonal interactions. This guide explores the fundamental principles, concepts, and strategies for mastering communication in various contexts, including meetings, speeches, and discussions. Learn about the components of communication, the importance of nonverbal cues, and the role of perception. Discover how to overcome challenges in a globalized context and the benefits of effective communication for career advancement. Enhance your skills to express needs, build relationships, and drive action in any situation.

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Business Communication

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  1. Business Communication

  2. Presentations • Demos • Speeeches • Interviews • Meeting • Deabats • Discussions] • Briefinging sessions • Seminars • Conferences • Trsinnig sessions • Formal/informal gerttogetther functions • Group discussions

  3. What is Communication • Imparting or exchange of information, ideas or feelings • There is a diversity in the content & purpose of communication • Communication is not a one way process

  4. Chapter Contents • Ancient Heritage for communication, life blood of every organization, benefits of effective communication in your career, challenges of communication in the global context • Components of communication • Concepts & principles of Communication: conventions of meanings, perception of reality, values, attitudes, and opinions • Nonverbal communication: communication through appearance, body language, silence, time, space etc

  5. Ancient Heritage • Oral communication-dealing day-to-day matters • Written communication—appearance of principles • Theories & Theorist—Chinese, others

  6. Lifeblood of Every Organization • An organization is a group of people—interaction is involved, exchange of information • Internal communication: upward, downward, horizontal • External communication: letters, proposals, reports, telephone calls, personal conversations & negotiations,

  7. Benefits of Effective Communication • A valuable job requirement • An essential for promotion

  8. Challenge of Communication in the Global Context • Developing the right attitude-officials are the representatives of the organization, good will of the organization through communication • Preparing adequately—care, patience & understanding, integrity (honesty, uprightness) • Becoming flexible

  9. Why do we communicate? • A:To initiate some action – 1) Expressing needs &requirements --2) Persuading or motivating others • B:Imparting Information Creating awareness, understanding, persuasion, Influencing others • C:Establishing relations

  10. Communication Credibility • Factors • Personal appeal • Perceived authority • Perceived intentions • Measures • Competence • Character • Composure • Sociability • Extroversion

  11. Communication Congeniality • Friendly , pleasant and agreeable • Compatible—having a similar disposition, tastes, attitudes, etc

  12. Communication Cycle • Sender • Message • Receiver • Feedback • Medium/Channel

  13. Stages in Communication • Impulse to communicate • Encoding of the message • Relaying of the message • Decoding of the message • Feedback

  14. Levels of Communication • Intrapersonal • Interpersonal • Individual to individual • Individual to group • Group to individual • Impersonal communication

  15. Problems in Communication • Distortion • Noise—physical, technical, social, psychological • Personal differences • National differences • Selective Perception—expectations, attitude & beliefs

  16. *Roles of Perception in communication • Perception: data gathering, selecting, organizing, interpreting in order to form meaningful and coherent message or information • Selective perception • Expectations • Motives & interests • Attitudes & beliefs

  17. Why Good Communication Is Good Business • Reason 1. Ineffective communication is very expensive. • Communication in a business organization provides the critical link between core functions.

  18. Why Good Communication Is Good Business • Reason 2. The changing environment and increasing complexity of the 21st century workplace make communication even more important.

  19. Why Good Communication Is Good Business • global.

  20. Why do we receive communication • Sharing the aim • Message’s relevance to our needs/satisfaction • Message is according to our ideas, beliefs, trends etc • Message is accessible & understandable • Message is believable • Message attracts our attention

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