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Leveraging Social Media for Alcohol Regulation: OLCC's Innovative Approach

The Oregon Liquor Control Commission (OLCC) has embraced social media to expand its outreach, educate the community, and foster relationships. This innovative strategy enables the OLCC to share important information on underage drinking, safety tips, and best practices while highlighting local businesses and partnerships. By engaging various stakeholders—including parents, educators, and legislators—the OLCC aims to promote responsible alcohol consumption, gather community insights, and use social media as a proactive tool rather than just a regulatory enforcement mechanism.

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Leveraging Social Media for Alcohol Regulation: OLCC's Innovative Approach

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  1. Oregon Liquor Control Commission’sUsing Social Media to “Sell” Regulationpresented byChristie ScottOregon Liquor Control Commission Government Affairs and CommunicationsNABCA Legal Symposium March 12, 2013

  2. Why OLCC uses Social Media • Reach a larger audience • Educate • Community building • Find out what’s going on in prevention and the alcohol industry

  3. News Sharing on Twitter

  4. Good News … Bad News

  5. Agency Happenings

  6. Safety Tips

  7. Best Practices

  8. Answer Questions

  9. The underage drinking video “Wasted” has more than 5,300 views

  10. Articles

  11. Honoring Achievements

  12. Recognizing Partnerships

  13. Highlighting Local Businesses

  14. Support from Community

  15. Engaging

  16. Interesting

  17. Engagement not Enforcement Watchdog is not man’s best Friend

  18. See Something – Say Something

  19. Be Cautious What You Post

  20. Social Media as Enforcement Tool

  21. Who’s using social media? • Moderation Groups • Licensees • Bartenders/Servers • News Media • (TV, Radio, Newspaper, Bloggers) • Our Employees • Legislators • Parents • Teachers • Artists/Performers • Attorneys • Police

  22. The need to communicate with citizens through social media has become pressing if we are to remain relevant.

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