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This module provides a comprehensive introduction to the technology underpinning e-commerce, focusing on web application servers essential for online business. It discusses the functionality necessary for e-commerce transactions, including merchant server software and various interactive programming tools. Notable technologies include CGI, ASP, Java (J2EE and JSP), JavaScript, ActiveX, Vbscript, and ColdFusion, among others. These tools facilitate user interaction and enable the dynamic generation of web pages crucial for engaging online environments.
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GR01E - Electronic Commerce Overview Module 1 Technology: B. Some tools of the trade
Web Servers: K. Laudon and C. Traves, E-commerce, Addison Wesley 2001
Web Application Servers: Software programs that provide the specific business functionality required of a web site K. Laudon and C. Traves, E-commerce, Addison Wesley 2001
E-commerce Merchant Server Software Software that provides the basic functionality need for online sales Basic Packages: B-City, Bizland, Hypermart, Yahoo! Store, GeoShops. ShopBuilder, Virtual Spin K. Laudon and C. Traves, E-commerce, Addison Wesley 2001
Tools for Interactivity and Active Content • Common gateway interface (CGI) • A set of standards for communication between a browser and a program running on a server that allows for interaction between the user and the server • Active server pages (ASP) • A proprietary software development tool that enables programmers using Microsoft’s IIS package to build dynamic pages .net • Java (J2EE) • Is a programming language that allows programmers to create interactivity and active content on the client machine -- thereby saving considerable load on the server • Java server pages (JSP) • Like CGI and ASP, a web page coding standard that allows developers to dynamically generate web pages in response to user requests • JavaScript • A programming language invented by Netscape that is used to control the objects on an HTML page and handle interactions with a browser
Tools for Interactivity and Active Content (cont.) • Active X • A programming language created by Microsoft to compete with java • Vbscript • A programming language invented by Microsoft to compete with JavaScript • Coldfusion An integrated server-side environment by Macromedia for developing interactive web applications