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Transforming My Advert: A Creative Journey in Photoshop

In this project, I began by conceptualizing my advert with the tagline 'opposites attract' and a thought-provoking question, 'which one are you going to connect with?'. Featuring a friend with a confused expression, I edited the image by removing the background and enhancing his eyes while covering blemishes. I then focused on showcasing my beverage cans, carefully adding labels using Photoshop's transform tools. I experimented with color changes and designs to create a visually appealing advert that captures attention and connects with the audience.

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Transforming My Advert: A Creative Journey in Photoshop

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Presentation Transcript

  1. My Advert (Part 1)

  2. I started by adding my text, ‘opposites attract.’ & ‘which one are you going to connect with?’

  3. I then took a picture of my friend looking confused. I then started to delete the background. Then I selected his eyes and used the colour filter to change the colour and covered up so blemishes.

  4. I then added it to my advert!

  5. Then I began adding in my cans. First of all I got a picture of my can and lucky enough it was the colour I wanted. But I needed to add my label and add part of my design. I used Ctrl + T while holding shift to change the size of my label and prevent it from going out of proportion. Then I moved it.

  6. Adding the design was easy because it was pre made. So I just clicked the shape, added it to my can. Changed the size using free transform then added colours to it

  7. I needed a second can but a red colour. So I used the colour replacement tool on Photoshop and selected the parts I wanted red. Then I saved it.

  8. I then added my other label for my can and again added the same design but with different colours.

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