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In this unit you will learn the following concepts and skills:

S t a. r t. In this unit you will learn the following concepts and skills: How TV advertisements use sound, image and storyline to appeal to target audience; Plan your own TV commercial; Storyboard your TV advertisement referring to sound, image and storyline. What links?. Man on beach

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In this unit you will learn the following concepts and skills:

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  1. S t a r t • In this unit you will learn the following concepts • and skills: • How TV advertisements use sound, image and • storyline to appeal to target audience; • Plan your own TV commercial; • Storyboard your TV advertisement referring to • sound, image and storyline

  2. What links? Man on beach Tiger in jungle Guitar music Female rock voice Drum noises Wild sea foam White kitchen Waterfall Expert explains benefits Young children Couples hold hands Escape from countryside into fun city-life Man washed ashore and animals appear Female -20s Male admirers in suits Orchestra music Voice-over No storyline Just explain benefits No storyline Just series of images No music Voice-over (male) Countryside Busy city Night-clubs Nature – sea, jungle, huts Smart villa Trees, beach

  3. What links? Man on beach Tiger in jungle Guitar music Female rock voice Drum noises Wild sea foam White kitchen Waterfall Expert scientist Mother Child Young children Couples hold hands Escape from countryside into fun city-life Man is washed ashore and animals appear Female -20s Male admirers in suits Orchestra music Voice-over No storyline Just explain benefits No storyline Just series of images No music Voice-over (male) Countryside Busy city Night-clubs Nature – sea, jungle, huts Smart villa Trees, beach

  4. What links? Man on beach Tiger in jungle Guitar music Female rock voice Drum noises Wild sea foam White kitchen Waterfall Expert explains benefits Young children Couples hold hands Escape from countryside into fun city-life Man washed ashore and animals appear Female -20s Male admirers in suits Orchestra music Voice-over No storyline Just explain benefits No storyline Just series of images No music Voice-over (male) Countryside Busy city Night-clubs Nature – sea, jungle, huts Smart villa Trees, beach

  5. What links? Man on beach Tiger in jungle Guitar music Female rock voice Drum noises Wild sea foam White kitchen Waterfall Expert explains benefits Young children Couples hold hands Escape from countryside into fun city-life Man washed ashore and animals appear Female -20s Male admirers in suits Orchestra music Voice-over No storyline Just explain benefits No storyline Just series of images No music Voice-over (male) Countryside Busy city Night-clubs Nature – sea, jungle, huts Smart villa Trees, beach

  6. Sound Character Image Location Storyline Narrative Man on beach Tiger in jungle Guitar music Female rock voice Drum noises Wild sea foam White kitchen Waterfall Expert explains benefits Young children Couples hold hands Escape from countryside into fun city-life Man washed ashore and animals appear Female -20s Male admirers in suits Orchestra music Voice-over No storyline Just explain benefits No storyline Just series of images No music Voice-over (male) Countryside Busy city Night-clubs Nature – sea, jungle, huts Smart villa Trees, beach

  7. Mazzo for Men Jinx – new compact car Sierra holidays Evo washing powder Man on beach Tiger in jungle Guitar music Female rock voice Drum noises Wild sea foam White kitchen Waterfall Expert explains benefits Young children Couples hold hands Escape from countryside into fun city-life Man washed ashore and animals appear Female -20s Male admirers in suits Orchestra music Voice-over No storyline Just explain benefits No storyline Just series of images No music Voice-over (male) Countryside Busy city Night-clubs Nature – sea, jungle, huts Smart villa Trees, beach

  8. Analyse a sequence of TV commercials using the headings below Narrative Images Sound Slogan

  9. Now use the headings below to plan your TV commercial Narrative Images Sound Slogan

  10. Create a storyboard for a TV advertisement for Choc-a-Bloc. The TV commercial is to be shown between 5 and 8pm and must target 10-16 year-olds. The task….

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