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Communication: Concepts and Skills

Communication: Concepts and Skills

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Communication: Concepts and Skills

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  1. Communication: Concepts and Skills Unit 9 Dr. Jules

  2. Communication • What are some ways that you use computers to communicate? • How do you think computer technology will change communication in the future?

  3. What do you think about this from our reading? • Some observers also warn that popular culture has inundated the cultural environment, driving out higher forms of culture and cheapening public life. • This concern is supported by data showing that TV sets are in use in the average American home for more than seven hours a day, exposing adults and children each year to thousands of hours of trivial TV commercials, violent crime dramas, and superficial “reality” programs. • According to one story critics tell, the prevalence of so many popular media products prevents the public from experiencing genuine art.

  4. Communication • Will a greater reliance on CMC (Computer-mediated communication) change how we think about and engage in traditional forms of communication like interpersonal and small group communication?

  5. Communication • How do you adapt your CMC to make it more similar to face to face communication? • Do you think that CMC is a viable alternative to face to face communication?

  6. Developing a media-literate critical perspective involves • Description: paying close attention, taking notes, and researching the subject under study • Analysis: discovering and focusing on significant patterns that emerge from the description stage • Interpretation: asking and answering the “What does that mean?” and “So what?” questions about one’s findings • Evaluation: arriving at a judgment about whether something is good, bad, or mediocre, which involves subordinating one’s personal taste to the critical assessment resulting from the first three stages • Engagement: taking some action that connects our critical perspective with our role as citizens to question our media institutions, adding our own voice to the process of shaping the cultural environment

  7. The End Thank you so much for coming to Seminar and for participating!