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Accessible Emergency Communications and Social Media

Accessible Emergency Communications and Social Media. Carol Dunn. Who am I?. Carol Dunn, Caroldn Seattle Area. Social Media is an opportunity. Overcome communication barriers-if you try Reach people ‘where they are’ Help set positive narrative

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Accessible Emergency Communications and Social Media

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  1. Accessible Emergency Communications and Social Media Carol Dunn

  2. Who am I? Carol Dunn, Caroldn Seattle Area

  3. Social Media is an opportunity • Overcome communication barriers-if you try • Reach people ‘where they are’ • Help set positive narrative • Help find out what is happening as it happens

  4. But first

  5. Biology in a Zero Sum World

  6. Benjamin Asmusen

  7. Increase your ‘we’ • Diversity in hiring • Work together with groups in the community towards a shared goal.

  8. Accessibility doesn’t just happen • Add captions or transcript files to youtubevideos • Learn how to make accessible PDFs (or avoid PDFs) • Resist the urge to add create a site that is primarily flash or silverlight • Keep language short and clear • Build accessibility into your budget from the beginning

  9. Homework • Think about what human factors contribute to harm in disasters: • Can’t get out of the way of a hazard in time (proximity, mobility, awareness…) • Taken by surprise (awareness, immediacy, language/literacy…) • Access to resources (awareness, economics, marginalized..) • Awareness: attention redirected, working memory, information in right format, new to area

  10. Information providers: Does your ‘content’ help? • Take the time to go through your public information thinking about how useful it is for individuals who navigate the world in different ways. • Sight, hearing, language comprehension, refocused attention/memory, understanding of abstract, distrusting • Online Screen Reader: http://tinyurl.com/WebAnywhereKY

  11. Better yet: • Go find people in your community who can tell you directly how well your information works for them. • Talk to them • Work with them

  12. There are a lot of resources that can improve your outreach efforts

  13. Useful websites: http://tinyurl.com/EnableKY • Learning about your jurisdiction/target: • US Census, American Family Survey, MLA Language Map • Google Earth • Parcel Maps, Public Records

  14. Where to create content • Visual: • Youtube, slideshare, pinterest, flickr, instagram, Lockerz • Audio: youtube • Text based: blogger, wordpress, tumblr • Immediate: Facebook, Twitter, Google+,

  15. How to Increase participation? • Use social media to meet specific goals • Reach out: share information about your internet goals offline: create cards with easy links to hand out when meeting people • Gamification: example: Cheryl Bledsoe @Cherylble: 30 days 30 ways

  16. Use More Cute Animals

  17. Social Media in times of Crisis

  18. Photo by bitboy

  19. After a high stress trigger • Most people will be experiencing: • Hyper-vigilance: intensely focused attention • Pattern seeking • Searching for a cause (tightening in group) • Inclined to take shortcuts • Willing to suspend disbelief: magical thinking • Compelled to act (maybe in a rash way) • Post event spike in feeling of vulnerability

  20. How does this influence Communication?

  21. Hyper-vigilance: • Information Vacuum • The higher the stakes, the more likely the official sources will grow very silent for the initial period to coordinate the message. • The higher the stakes the more information the public needs to have • The information vacuum will be filled, but not by whom you want.

  22. Patterns Seeking • Provide Context! • There is a good chance some in the media and the general public are making jumps in logic that are wrong & don’t help

  23. Changing/Tightening of ‘in group’/Inclined to take shortcuts • Remember whom you need to communicate with-not just people who are easiest to reach. • Post violence: Help protect whichever group is being singled out

  24. Need to Act • Help set a positive narrative: ask people to reach out and get information to others, to help their neighbors • Provide guidance on what specifically is needed • Encourage fund raisers to say specifically how donations will be used • Be ready in advance with a plan for a goods/volunteer flood • Regional Catastrophic Disaster Coordination Plan –Volunteer & Donations Management Tool Kit http://tinyurl.com/donationtoolkit (pdf) • Video: Volunteer Reception Center (FEMA) http://tinyurl.com/VolRC

  25. A lot of useful tools related to Situational Awareness John Severin Cracked Magazine

  26. Links at • http://tinyurl.com/WebtoolsKY

  27. Flickr mapped search

  28. Youtube filters

  29. bing social

  30. Topsy

  31. Tweets, Photos, Videos

  32. GeoChirp

  33. Tweetgrid.com

  34. Social Media is an opportunity • Overcome communication barriers-if you try • Reach people ‘where they are’ • Help set positive narrative • Help find out what is happening as it happens

  35. Thank You • Carol Dunn • carol@2resilience.com • @caroldn • Links can be found at www.2resilience.com

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