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Accessible Emergency Communications. Andrew Perlman Acting Program Director Community Emergency Preparedness Information Network (CEPIN) aperlman@cepintdi.org www.cepintdi.org. Emergency management and preparedness. Non-existent. People with disabilities. Case Studies.
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Accessible Emergency Communications • Andrew Perlman • Acting Program Director • Community Emergency Preparedness Information Network • (CEPIN) • aperlman@cepintdi.org • www.cepintdi.org
Emergency management and preparedness Non-existent People with disabilities
Case Studies • FEMA Administrator Fugate in Baltimore, MD • Blackhawk County 9-1-1 • Faribault, MN • DEAF, Inc. - St. Louis Conference
What is “Social Media”? • Many technologies & products • Core concept is “word-of-mouth” & social networks now have a place online
Social Media in Emergency Services • New and evolving concept • Few utilize it effectively • Allows organizations to reach large numbers of people & non-traditional audiences
What kind of messages? • Personal / Professional • Marketing / brand-awareness • Relationship building is key • Interaction with others • Relaxed & casual atmosphere • Finding balance between message and interaction
Recent Events • 2009 Ft. Hood shootings - US Army • VA Tech Campus shootings - students • Japan Earthquake/Tsunami
How to use social media to reach non-traditional populations • Remember - social media is a tool • Doesn’t take the place of well-planned outreach activities • Accessibility & accommodation need to be 24/7, not “special event” • Helps raise social awareness • Can be used to build community campaigns and keep stakeholders informed • Useful in Recovery - human services
Follow Other Models • Find trusted sources from within community • Who provides services? • Dispel myths - both ways
Social MediaApplications for Emergency Management • Emergency Communication and Warnings • Receive Victim requests for Assistance • Monitor user activity for situational awareness • Use uploaded images for damage assessment • Reduction of call volume
Who Benefits from Emergency Management’s Use of Social Media?
THE WHOLE COMMUNITYincluding individuals with access and functional needs including Emergency Management/RespondersHOW DO WE GET THERE?HOW DOES IT START?
Emergency management and preparedness A new paradigm People with disabilities
Thank you. • Andrew Perlman • Acting Program Director, CEPIN • aperlman@cepintdi.org • www.cepintdi.org