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Pep Radio 107.8 WTMJ

Pep Radio 107.8 WTMJ. Alex Kroll Jasmine Valenta 3 rd hr. Marketing. Identification. Name - 107.8 WTMJ Brings music and new stories Station Identification You are now listening to KXXX FM on 107.8 WTMJ Catch Phrase Local News, Better Music. Logo. Location.

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Pep Radio 107.8 WTMJ

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  1. Pep Radio107.8 WTMJ Alex Kroll Jasmine Valenta 3rdhr. Marketing

  2. Identification • Name - 107.8 WTMJ • Brings music and new stories • Station Identification • You are now listening to KXXX FM on 107.8 WTMJ • Catch Phrase • Local News, Better Music

  3. Logo

  4. Location • Location - Mosinee, Wisconsin • Not much competition • Radio Stations in Wausau, WI are only competition • Population - 3,988 • 25% of residents under the age of 18 • Medium income in 2012 - $51,059

  5. Programming • Will include: • Rap • Hip-Hop • Pop

  6. Target Market • Demographics • Teens through middle aged people • Male and female • All races • Psychographics • People who feel strong towards rap, hip-hop and pop • Religious beliefs • Culture • Favorite artists gets played a lot

  7. Play List • Radioactive • Lose Yourself • Light Em Up • Thrift Shop • Can’t Hold Us • Demons • Berzerk • Get Lucky • Holy Grail • My Band • Gas Pedal • TKO • Wake Me Up • Hold On, We’re Going Home • More • Stronger • Don’t Stop the Party • Sail • Applause • Counting Stars

  8. Local Businesses • Sit’NKabitz • North Abby Brewing Company • Studio 306 • Stage Stop • Krueger Floral

  9. Contests • Listen to the secret sound • The ninth caller gets $50 if right • Winning tickets to a concert • Apply online

  10. Concerts • Blue Man Group • Grand Theatre in Wausau, WI • October 29-30, 2013 • Starts at 7:30 pm • Tickets range from $70-$90 • Four different individuals would win tickets • Rock the Rumble III • Harley Davidson Museum in Milwaukee, WI • November 9, 2013 • 6 pm - 11 pm • Tickets range from $18-$20

  11. Competition • 95.5 • Wider variety of music • More local • Play more music, less commercials/advertisements • 96.7 • We wouldn’t state that we are better than the other radio stations • We would talk about current/major events in the local area

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