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Techniques of Persuasion. Emotive word choice. Denotation. Denotation is the literal meaning of a word The surface or explicit meaning E.g. ‘House’. Connotation. Connotation is the implicit meaning that societies associate with a word The emotional meaning ‘home’ or ‘hovel’.
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Techniques of Persuasion Emotive word choice
Denotation • Denotation is the literal meaning of a word • The surface or explicit meaning • E.g. ‘House’
Connotation • Connotation is the implicit meaning that societies associate with a word • The emotional meaning • ‘home’ or ‘hovel’
Connotation • Connotation can be positive or negative • Connotation affects how the audience responds to the language used
Signposting evaluation • We signpost our evaluation of sources by the careful use of words describe the strengths and weaknesses of the source
Use of Verbs • Detests, criticises • Adulates, respects
Use of adverbs • Tentatively, emphatically • Admiringly • critically
Use of adjectives • Exaggerated, conservative, • Overly-positive
Use of Nouns • Narrative • Diatribe • Rant • Love letter
Categorise these Are they • Positive? • Negative? • Objective?
