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Terms of Persuasion

Appeal. Terms of Persuasion. Bandwagon. Testimonial. Red Herring. Contradiction. False Authority. Faulty Reasoning. Persuade. To cause to do something by reasoning, urging, or inducement To convince someone to take an action. Techniques.

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Terms of Persuasion

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  1. Appeal Terms of Persuasion Bandwagon Testimonial Red Herring Contradiction False Authority Faulty Reasoning

  2. Persuade • To cause to do something by reasoning, urging, or inducement • To convince someone to take an action

  3. Techniques • Why do you need to know the techniques used for persuasion? • Where do you see these techniques used?

  4. Bandwagon • Comes from a term used in the circus • The “bandwagon” carried the circus band 

  5. Bandwagon • Appeals to the “everyone is doing it” mentality • they want you to “join the crowd” • Creates a feeling of belonging

  6. Bandwagon • Voting • Sports • Ideas/Theories • Popular Trends

  7. Red Herring • Term from the 1800’s • Dragged across game trail to throw off scent

  8. Red Herring • Used to distract the audience • Presents a side issue not related to the topic

  9. Red Herring • Crime novels • Villains create a “red herring” in order to throw detectives off the case • Politics: hide the real issues

  10. False Authority • Use of authority instead of evidence • No actual proof; relies on “expert” evidence • Ex: “I’m a doctor, and I recommend this medicine.”

  11. False Authority

  12. Faulty Reasoning • Defective reasoning • Reasons that don’t matter and/or that are not true • Also called logical fallacies • Overgeneralization • Illogical Conclusion • Personal Bias

  13. Faulty Reasoning • Example: • 1. All humans are mammals. • 2. All cats are mammals. So…… • 3. All humans are cats. • Completely illogical conclusion!!

  14. Testimonial • Root word…. _____________

  15. Testimonial • A statement in support of truth, fact, or claim • A recommendation • Often done using celebrity endorsement

  16. Testimonial

  17. Transfer • Associating symbols or feelings with a product • Attempts to link a positive or negative feeling with an object, person, value, or idea • Ex: Dodge commercial with American flag

  18. Sentimental Appeal • A means of persuasion meant to convince a person based on an emotional response • Ex: pet cruelty commercials; family loss

  19. Scare Tactics • A strategy using fear to influence the public’s reaction • “Shock value” adds to the impact the ad has on the viewer • Ex: anti-drunk driving, smoking, etc.

  20. Scare Tactics

  21. Contradiction • To go against what was previously said • Ex: We need to cut school funding which will decrease extra-curricular activities. This is going to affect students, and they may be upset, so the hiring of more counselors would be beneficial.

  22. Comparison • Related to “name-calling” • Comparing one product to another popular product • Shows negatives of competition

  23. Comparison

  24. Extension of Activity • http://prezi.com/u8uwyfgdrweu/commercials-and-persuasive-techniques/?utm_campaign=share&utm_medium=copy

  25. Responses to our clips • 1. Bandwagon • 2. Scare Tactics • 3. Faulty Reasoning • 4. Sentimental Appeal • 5. Testimonial • 6. Transfer • 7. False Authority • 8. Red Herring • 9. Comparison • 10. Blended - Comparison and Celebrity Endorsement • 11. Exaggeration • 12. *Just for discussion; has exaggeration, humor, illogical conclusion, etc.

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