800 Kites: Artistic Intergenerational Project for Dementia Awareness

1. A unique partnership for an artistic and intergenerational project involving people with dementia: 800 kites fly over Monaco and the French Riviera on World Alzheimer’s Day  Kate Williams, Federico Palermiti, Chantal Ravera, Catherine Pastor Philippe Migliasso, Prof. Alain Pesce AMPA - Monegasque Association For Research on Alzheimer’s Disease info@ampa-monaco.com www.ampa-monaco.com ADI Conference 2012, London

2. A unique partnership for an artistic and intergenerationalprojectinvolving people withdementia 1. CONTEXT 2. OBJECTIVES 3. METHOD 4. RESULTS 5. TO CONCLUDE

3. A unique partnership for an artistic and intergenerationalprojectinvolving people withdementia 1. CONTEXT  fight against the negative image of dementia and the stigma  find innovative and symbolic ways of increasing public awareness  « thinking bigger » to create a greater impact  part of our Arts And Dementia 2011 Program in Monaco

4. A unique partnership for an artistic and intergenerationalprojectinvolving people withdementia 2. OBJECTIVES Using the symbolic impact of kites to create a positive image  Intergenerational paint workshops In order to: • valorise artistic creations and communicative capacities • promote the beneficial effects of non-pharmacological interventions • encourage intergenerational interactions

5. A unique partnership for an artistic and intergenerationalprojectinvolving people withdementia 2. OBJECTIVES - 800 kites from Cannes To Menton (70 Kilometres) at the same time on World Alzheimer’s Day - create new partnerships - mobilise the forces of all the associations and structures

6. A unique partnership for an artistic and intergenerationalprojectinvolving people withdementia 3. METHOD

8. A unique partnership for an artistic and intergenerationalprojectinvolving people withdementia 4. RESULTS During the paint workshops: • Satisfaction of the patients, children, families and professionals • Natural bonds • “Educative role” • In certain schools, morning dedicated to informing pupils and parents about dementia Concerning the partnership: • Time was necessary to convince the partners • New collaborations generated by the project

9. A unique partnership for an artistic and intergenerationalprojectinvolving people withdementia 4. RESULTS On World Alzheimer’s Day: • “Strategic place”for more visibility (e.gpromenade des anglaisin Nice) • A way to mobilise local government authorities • People with dementia taking part • A good coverage in the local press and media • Opportunity to promote non-pharmacological approaches • Conferences, information disseminated

11. A unique partnership for an artistic and intergenerationalprojectinvolving people withdementia • 5. TO CONCLUDE • Easily duplicated: could be carried out anywhere in the world • Not expensive • Including people with Alzheimer’s disease to demonstrate that they are able to act in society • Communicate with people with Alzheimer’s disease and not only for them • Improve the image of the illness and raise awareness differently

12. SPECIAL THANKS TO : • France Alzheimer 06 (Nice) • Centre Speranza Albert II (Monaco) • Association Trait d’Union (Cannes) • The geriatricunitsin the Principality of Monaco • The government of the Principality of Monaco • All the Day Care Centersacross the French Riviera • All the municipalitiesfrom Cannes to Menton Arts, Hearts, and Minds: Music and Art in Dementia Care photographs by Cathy Greenblat, PhD