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Monthly Update: Equine Network Sales, Digital Developments, and New Initiatives

In this month’s agenda, we share exciting updates from the Equine Network, including announcements on a new sales organization, the success of AHFEH at AETA, and the redesign of the BETA site. Our digital initiatives include a thriving Olympic program, successful social media engagement for Spin to Win Rodeo, and the launch of a new digital store. Additionally, USRider has surpassed 20,000 members, and HorseBooksEtc. is undergoing a website makeover with new eBooks and author webinars. Stay tuned for significant growth plans ahead!

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Monthly Update: Equine Network Sales, Digital Developments, and New Initiatives

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Presentation Transcript

  1. Agenda Monthly Update 8.22.12

  2. Agenda • Announcements • Equine Network department updates • Sales • Print • Digital • USRider • HorseBooksEtc

  3. Agenda Announcements

  4. Sales Update • New sales organization around vertical titles • Success of AHFEH at AETA • New BETA Site

  5. Edit Update H&R on track to deliver a new magazine design for 2013, new blog launched. All titles planning for 2013 edit calendar Some Facebook monetization, with sponsored posts on behalf of advertisers. Developing print/ebooks, several for release before end of year, AC SIP. Hire of super-intern Lauren Feldman to replace Tom Wilmes as Associate Editor of AC.

  6. Digital Update • Outsourcing development for websites • Organizing priorities for websites based on discussions with brand managers • Olympics program in Phase 2 (voting) until 8/29 • Spin to Win Rodeo’s success in social media • Recent MyHorse webinar had 150 attendees • New digital store pages for all magazines on EquiSearch • iPad, Nook, Amazon Kindle, Google Play

  7. USRider • Went over 20,000 members • Sponsor of Equisearch 2012 Olympic Games Freestyle Trailer Parking competition • Partnership agreement with the American Association of Professional Farriers (AAPF) • Made donation to U of F Large Animal Rescue fund

  8. HorseBooksEtc • Website is getting a makeover! • New eBooks • Author webinars • Significant sales increase • Facebook reach and growth

  9. Keep up the great work

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